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On the Internet this platform some people are to start a business to survive, some people are companies to play brand. But entrepreneurship is going to break out, hit the brand to really play out, a lot of Web site building a year or two is a kind of maintenance in the state of "Half-dead". How to deal with such a Web site that has never been ranked? again to Thursday, this day by some webmaster as "black Thursday", really so black? The so-called black is only for those who do not have the time of the site. Kung Fu has done, and even the new station can be the old station to gain a favorable position.
In this era, "SEO optimization" has become the webmaster think the magic word, master the SEO technology is to grasp the lifeblood of survival. However, the author here to say, SEO is not so magical, it can do is only the supplementary effect of icing on the cake, so it is expected to see the correct SEO. But this is also the point of "flower", only to win the favor of search engines. How to win the search engine's favor to get this flower, the author of the following specific discussion:
One: Optimization of content relevance
Control the relevance of the content of the Web page, even if the search engine is included in the daily, but the results may be "there is no ranking", which shows that some webmaster often mentioned "why my site is included every day, but why is no flow not ranked it?" was it a human intervention? Do not attribute the rankings to human intervention. Wind is the wind of speculation, a small station is impossible to face such a situation. Have the weight of no ranking is only the site content optimization is not in place, so that search engines do not understand the direction of the development of the site. If it is a new station from the beginning of the construction must control the development direction of the site, the original is good, content is good, but also do not have anything to talk about what to do to affect the direction of the site, the direction of the development of the site for the main update. Old Station if the binary system here to give a suggestion, since the site is now half dead state then the content on the optimization, the site content of a centralized sorting, the content classification. If there are too many unwanted content, it is recommended to remove it from the list of sites, but there should be a corresponding file in the space so that the search engine does not think you deleted the content caused a large number of 404 errors. After a period of time, the relevance of the page is naturally strengthened.
Second: Optimize keywords
Keywords do not have to label the stack everyone is familiar with this truth, do not do over description. But keyword density and how to get the weight of the search engine attention? This is a lot of seoer mentioned "stroke text", the keyword added to the content page in the hyperlink to the description, to improve the site within the chain structure optimization, improve the site keyword weight. In addition, whether the chain or outside the chain as far as possible to do keyword or long tail word of the description, although seemingly simple but always bring you unexpected surprises. Another page of the label optimization webmaster should also pay attention to, a lot of webmaster write articles on the article, and finally ignore the importance of the page label, I mention here.
Three: Outside the chain has quality and quantity
As an excellent seoer know that the chain not only to do, but also to continue to do to bring the greatest value to the site, however, we are taking this "long" approach, every day to guide the spider to actively crawl to your site, rather than waiting for a fixed visit several times. Outside the chain of the promotion of casually said there are countless methods, but what is the most effective way? The author recommends two methods that are commonly used: Soft blog and some large portals, such as Sina Forum. As for some other ways and means, although it also has the effect, but the result is not as good as the former, there is time to add the role added to the blade. Many webmaster hard every day to find a forum to send out the chain, there are some such a mass of tools, is really a thankless, or get the effect of really ineffective, there is such a time to focus on several ways to promote the effect will be better. Because of the low quality of the chain although may be included, but the hidden dangers are still many, if a site to promote a large number of inferior chain, the end may face is a large number of removed, and then the site was down right. So on the link we have to have quality and quantity, and the pursuit of efficiency.
Four: Links Ningquewulan
Friendship links to change only the quality of this, we all know that there is no need to delve into what is the quality of the link. Here we say is the friendship link Ningquewulan, even if you only have three links, these three links weight quality are very high, will still want to search engine will you look very good. Conversely, the quality of the links on your page is uneven, so it must be counterproductive. In the Friendship link webmaster to do should be "Ningquewulan" principle. and links in the relevance of the choice is also stressed that the webmaster do the best to choose the same kind of friendship, otherwise the weight of the other side can be too high. Like the current competition, the first site and "4399" exchange links, the weight is still high, the rankings are not difficult to think about. Or if you have the strength to do the other side can give you a unilateral link, the effect is beyond doubt.
Five: Strengthen self-construction
Binary system here to say, SEO is really not so difficult. After the above four points, and then improve their content, basically can say that there is no big problem. To strengthen their own construction is to update the original site, the rankings are not difficult. Update 10 Eight articles per day original, update a two quality of the original is not a problem? But the original is not just a pile of words, but also should write quality, the value of transmission out. Baidu has been included in the original then it can be carried out external forwarding, so that a large number of people to reprint your article, expand the external structure of the network. This is its own construction, relative to what plug-ins to do every day, repeated replacement template, the pursuit of visual effects, the development of content is the most effective. Here, the binary system is also to say that their own experience, since the original update is best not to break, every day more than others to work hard a little bit, over the long will be a huge accumulation, to relax a little bit will become the reason for indulgence.
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