On the second wave of social media innovation

Wang, chief executive of the e-commerce website Dunhuang, yesterday talked about the second wave of social media innovation in Weibo. Social media, she says, is not just a platform for communication, but the real opportunity for social media is that it fundamentally changes the way it innovates.

Wang that innovation is no longer only rely on some genius, the real power and acceleration, is the countless "smelly cobbler" through the social media platform connected together through ideas, ideas, ideas and constantly collide, exchange, formed a powerful "Zhuge Liang."

The following is the full text of Wang blog:

Will the second wave of social media innovation emerge with more Mark Zuckerberg?

Recently read a recent report on internet trends published by Internet consulting Agency Econsultancy, see link http://econsultancy.com/us/reports/future-trends-innovation-briefing (Note: pay). Author Neil Perkin, a digital media expert, summed up several key trends and business opportunities in the three core areas of Internet innovation, social media, wireless and data applications. Feeling hearty, excited unceasingly. The so-called happiness of life from the vision of the future, I gave the latest issue of the "IT manager of the World" wrote an article, a simple share of some of the main points of empathy and my personal feeling. I first published a blog about the social media section, if interested in reading the full text, welcome to buy March Late period of the "IT manager World" Oh.

Social media innovation and business opportunities, performance in two aspects. First, social media means innovation in marketing. The future of enterprise marketing, the core will be to study how to have a large group of friends, how to promote friends to brand identity, and thus become the brand's active communicators and advocates.

The social media marketing strategy in the eyes of the renowned internet expert Seth Gao Ding Godin: Increase marketing input in social media, generate traffic, accumulate and aggregate fans, interact continuously in a personalized, intelligent, and vivid manner; fans spontaneously interest and discuss brands The power of Word-of-mouth is magnified. Therefore, it is no exaggeration to say that mastering the marketing skills in the social media environment is related to the core competitiveness of enterprises. A recent case in which Ford launched the 2011 version of Explorer via Facebook was the first car company to give up the auto show to take advantage of Facebook's new-found car. It is said that the results are ideal, the first day on the explorer Google search volume doubled, and under normal circumstances, TV advertising after the increase in online search volume is often only more than 20%.

Secondly, all kinds of enterprise-oriented and consumer application services and technologies based on social media have come into being, and this is just the beginning. We've all been more concerned about the impact of social media on corporate marketing, but it's definitely not just about the value of branding, communication and marketing. Facebook founder Mark Zuckerberg has said his mission is to build communities, and how the community is more prosperous and vibrant, and how to serve society, business and consumers, and more entrepreneurs to discover.

Jeans maker Levi, for example, uses the Facebook community to make an original service called Friend's store. The products displayed under this interface are arranged according to Levi's friends ' votes, and each item can see the votes and friends ' evaluation, which enriches the consumer's shopping experience and increases the conversion rate of the website's customers. British retailer French Connection, for example, has built the first online-TV shopping platform on YouTube, offering a new on-line retail experience. Social magazine Flipboard, for example, will present your friends and experts in social media in the form of magazines and illustrations through the ipad.

Around the use of various social media, it will produce more innovative business models, the core of which is the consumer and customers in the entire business process more active participation. Groupon Group buys the basic mode of group purchase, fully mobilized consumers to participate in shopping and word-of-mouth dissemination of enthusiasm, is considered to have a broad social business prospects. Google has soon launched a competitive product, Google offers, since it bought a 6 billion dollar bid for Groupon.

The business community is also making bold attempts to apply social media to business models, operations and management, thus creating new competitiveness. A recent case that impressed me, it was four professionals from the creative world who started a brand creative company called Co, which revolutionized the business model and connected 40 specialist consultants through a social media platform in a small, flexible organization center. With flexible cooperation mechanism to provide customers with a broader and more professional services. Its operation is similar to the director of the center of the film company, only when the project was established to introduce and assemble a professional team.

I think that social media is by no means just a platform for communication, but the real opportunity for social media is that it fundamentally changes the way it innovates. We used to talk about innovation, and it always seemed to be inspired by some lonely genius. And the real power of innovation and acceleration, is that countless "smelly cobbler" through the social media platform connected together, through ideas, ideas, ideas and constantly collide, exchange, formed a powerful "Zhuge Liang." Ideas will no longer be a person's thing, ideas will no longer have integrity, but a process. Therefore, we can foresee the emergence of the ideas, principles and technologies based on social media. The huge prospect of its commercialization will push more Mark Zuckerberg to appear. Entrepreneurs need to stare big eyes to find business opportunities, the business sector should not stand idly by, but should participate in early.