On the secret of the technology of participle

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I have seen many articles about participle before, and many of them are purely theoretical and seem to be of little help to everyone. Today, the strategy of taking time to summarize the past experience, through an example for you to explain the mystery of participle, let everyone at a glance:

(Some of them are too lazy to figure it out, so let's see.) )

The key word is: Hainan hotels This is a case study of the strategy of the previous period.

Baidu's snapshots are as follows (you can open Baidu to see carefully):

The first site is: Hainan Hotel public network www.0898jd.com

You can take a look at his snapshots: the title of the crawl is the Hainan hotel, the description of the crawl is the Hainan Hotel, snapshot of the capture is "Hainan", "hotel" Hainan hotel is separated. As soon as the snapshot came in, it went to the top left corner of the main push hotel two words. (so the two are separated and crawled) (The four-word density in Hainan hotel is too dense.) Strong correlation) Summary: The first major is because the old domain name has a long history, strong density, strong correlation, high weight.

The second site is: Go to Hainan tourism network www.hnhotels.net

You can take a look at his snapshots: the title of the crawl is the Hainan hotel, the description of the crawl is the Hainan Hotel, snapshot of the capture is "Hainan hotel." Why is this? Because the search engine's crawl rule is according to "correlation" row first. Baidu is very high on the related requirements. If the keyword can exactly match, then try to finish this match, the database does not exactly match the participle. So when the snapshot comes in, it goes to the top left corner of the special recommendation [300,000 Hainan Hotel invoice at the front desk is open] The Hainan hotel four words. (so the two are not crawled separately) (Hainan Hotel Four words appear in a total of three places on this page.) Summary: The second ranking is mainly external links to the weight of high.

The third site is: Sea large Tourism Network Hotel column www.haidada.com/hotel/(This is the case of policy) new station, and this column recently revised.

You can take a look at his snapshots: the title of the crawl is the Hainan hotel, the description of the crawl is the Hainan Hotel, snapshot of the capture is "Hainan hotel." As soon as the snapshot came in, the top of the navigation at the Hainan Hotel four words. (so the two do not separate crawl), and then see the Hainan Hotel four words in this page is not separate. Because his relevance is quite high, leading him to be in third place is not unreasonable. (Hainan Hotel Four characters in this page a total of 19 occurrences.) Summary: Ranking third mainly is the match degree is good, moreover the key word distribution is more homogeneous. (Reasonable use of the H tag)

So Baidu search Engine Segmentation conclusion is: Baidu in the crawl Web page does not match the exact keyword, will go to participle. As for participle and the rank of the word, which has a great relationship with the traffic and weight of the website.

The above case only tells you how to judge participle, and search engine is how to crawl keyword. Of course, this is just a case, more word segmentation skills There are many, hoping to play a role in the study. I hope that we have a lot to explore the mystery. First of all, the next will be through an example to explain "how to use participle to create more long tail words". The above remarks are just some personal research. Interested can come together to explore a more in-depth word segmentation skills!

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