On the SEO problems in the process of making Web site for novice Enterprises

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With the development of the Internet, the maturity of e-commerce, the limitations of traditional marketing means, more and more enterprises will look from traditional marketing to network marketing, have joined the electric business market, to find efficient and useful promotional channels to explore new markets. Enterprise marketing is generally divided into: traditional marketing and network marketing. Traditional marketing is based on television media, paper media and outdoor media for the platform to promote, need to invest a lot of human and advertising funds. Network marketing is based on the Internet as a medium, its coverage of a wide range, low input cost, high efficiency, can effectively monitor the effects of transmission and other advantages, the enterprise's favor, and its internet media, we usually build enterprise platform for the form of Web site. The basic purpose of the Enterprise Construction website is to convey the information of enterprise products to the users through the website, so as to realize their own brand and conversion rate. For a search engine natural rankings to obtain traffic in the site, if there are serious SEO problems, it will affect the flow of the site to a certain extent. The following author and everyone to share the production process of novice enterprise site often encountered SEO problems, veteran can skip.

The physical size of the Web page

The physical size of a Web page is the size of the source code of the page, excluding additional pictures, FLASH, JS, and so on. The smaller the source code bytes of the Web page, the more favorable search engine spiders crawl crawl.

Second, the traditional table layout or xhtml+css layout

It is recommended that you use the XHTML+CSS layout. Because this layout can greatly reduce the page redundant code, improve Web browsing speed. Compared with the traditional table layout, the XHTML+CSS layout structure is clear and easier to search and search for to crawl.

Third, whether the Web site using a flat tree-type network structure

The site should have a clear breadcrumbs navigation and structure that can help search engines quickly understand the structure of the site, while making it easy for users to quickly find what they want. Web site tree network structure generally contains three levels (such as: Home-Channel column-article page), from the SEO point of view, the site structure is best not more than 3 layers, as far as possible flat some, so that the search engine to deal with simpler. At the same time, but also to do a good job in the home page, columns, pages of the internet between the three, so that the links between the pages to form a strong flat-tree network structure.

Reasonable use of heading label

Heading label is also called H tag, can be divided into H1, H2 to H6, the weight of descending order, the label can emphasize the title of the paragraph, clearly told the search engine text paragraph of the main idea, so that the search engine to better capture and analyze the important content of the page. Usually the H1 label is used for the main title of the page or the title of the article, the H2 label for the subtitle, the H3 label for the paragraph headings, etc. However, excessive abuse can also have a negative impact, easily be found by search engines to cheat.

V. Web page static or dynamic

Web page URL best use static, at present, the Web page dynamic or static on the search engine does not have much impact and difference, but the use of dynamic, address transfer parameters should not be too much, otherwise it is easy to cause search engine fell into the black hole risk.

VI. Do you want to use ALT attribute for Web page pictures

At present, the search engine can not well identify the picture information. Adding an alt attribute to a picture in a Web page allows the search engine to get a picture of the information. At the same time the user browses the webpage, when the mouse passes the picture to appear the related instruction text. Both the search engine and the user are very friendly, can be said to kill the birds.

Seven, whether the Web page too much use of flash

Do not use flash in a Web page too much. Although Flash can give users a visual enjoyment, but the current search engine can not extract the contents of flash, and too much use also affect the loading speed of the Web page, extremes, will eventually affect the user experience.

Viii. whether the Web page has a frame structure

Try not to use frame structure, because search engine spiders can not crawl the contents of the frame, will eventually be discarded.

Nine, JS code encapsulation

We can the JavaScript code in the Web page, unified package to the JS file, and then in the need to call the page, included in the call. The advantage of this is that one is good for page layout, the other is to make the page code more concise and to help spiders crawl.

X. Sitemap

Building a site map can help disoriented visitors find the page they want to see, as well as provide links to search engine spiders to browse the entire site. Often update the map, easy to cultivate the search engine spider crawling viscosity, cultivate spiders crawling rules, so that the content of the site can be faster by the search engine crawl included.

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