On the setting of anchor text link in the article

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For SEO, outside the chain of construction is indispensable, but also many stationmaster spend a lot of time and energy to do, but the site's internal link building is ignored by many people, and the article page anchor text link as the site within the main content of link building, many webmaster in this piece there are quite a lot of misunderstanding, The author of the article internal links to do a share of experience.

Article anchor text set function

1, reduce the bounce rate

Bounce rate has been the search engine as a keyword ranking of an important indicator, in the same circumstances as other factors, if the site's bounce rate is lower, then it will get more popular search engines, and reasonable to meet the user needs of the article within the chain can reduce the bounce rate of the site.

2, add keyword ranking

We know that anchor text plays a very important role in keyword ranking, and from the text of the article in the body of the anchor Word link is high-quality resources, but to get anchor text links through the chain is often quite difficult, so only through the site link settings, the homepage of the keywords and the whole station long tail keyword transport weight value. In fact, after experimental proof, in the article to do a home page keyword anchor text is conducive to the site keyword ranking.

3, increase the internal page crawl probability

We know that the weight of the home page is very high, but also spiders crawl the most frequent, but the homepage of the page is limited, it is impossible to put too many import links, so for large sites will have a lot of deep pages difficult to get weight, at this time the chain played a very good role. Spiders through the link on the page, you can crawl to more in-depth pages, thereby increasing the crawl probability of the page, enhance the site's collection and weight.

Second, the article anchor text settings Note:

1, split the key words

A lot of friends like to split the key word processing, such as keyword is SEO forum, but a lot of webmaster will be SEO do anchor text, will SEO forum overall keyword split, this is not true.

2, interspersed keywords

We say that the anchor text of the text of the article is the most valuable, therefore many friends for the article internal keyword link, in does not conform to the language logic the case forcibly interspersed the keyword, the author discovered many SEO article body, the stationmaster likes to own key words like "Fuzhou seo" "Fuzhou website Optimization" thinks. And so the regional words inserted into the text of the article, this is not the logic of the inner chain is clearly not in line with the search engine and user experience.

3, anchor text points to the relevance of the page

Generally is the internal page to point to the home page or directory pages but rarely within the page to the inside page, for large sites will have many deep pages difficult to gain weight, the chain played a very good role. But point to another inner page, to note whether this anchor text and linked to the page has relevance, if the breast to do anchor text points to weight loss, this is obviously unreasonable.

4, keyword changes

There is no denying that a site's core keywords on a few, this is also the focus of the webmaster optimization, but all the links are concentrated in a certain number of links is obviously unreasonable, will be the search engine to judge for the excessive optimization caused by the possibility of the right.

5. Number of links

Many people will ask exactly how many links to do is reasonable, in fact, as long as the link to meet user needs can be set, the role of the link is to explain. For the same keyword, we only do the one that appears for the first time.

6, different pages of the link

Our proposal is the same directory within the page with the inside page links, different directories as far as possible do not do fixed links, because it will reduce the relevance of the column, such as weight loss and breast two columns below the article, generally is not to do the mutual chain.

7, link color

This is a Web design category, if a link to the CSS style settings and background color difference is not obvious, can not let the user judge is a link, then will be judged by the search engine for cheating.

8. Automatic Link Plugin

Many CMS systems have automatic link plug-ins, a keyword for the whole station link, such as a lot of SEO blog, will use this automatic link plug-ins, seo this word in the whole station set anchor text point to the home page, this is not reasonable.

Anchor text is an important piece of so in the content of the site to a certain extent, the author's proposal is to do a long tail of the list of words, such as "How to breast" How to lose weight, such as the keyword page to do a collation induction, in the later article update when the text appears, on a link to the point. The article by Fuzhou SEO http://www.fuzhouseoer.com original reprint Please indicate the source