On the significance of vertical search engine

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many people, in fact, also include me in some time, in question the meaning of vertical search engines: all have such a good general search engine (such as Google Baidu), but also the so-called vertical search engine why?

In fact, there are misunderstandings.

A, the so-called general search engine, can not include all the Web pages, according to Google's people say, also guess covered 40% pages, that is, more Web pages are not included in the general search engine, also not to be found. Those who do not have the opportunity to include the Web pages, some need authentication and so on before you can see, some are not the general search engine spiders crawl. This information is often valuable and more valuable.

Second, each industry is complex, from the current computing technology, or follow von Neumann system, that is to say or rely on Turing not realize the artificial intelligence computer logic to process information, in the search included in the analysis process, if not coupled with the industry characteristics and characteristics of the analysis, It is hard to say more accurately the importance and accuracy of the analysis to the Web page. This is also the vertical meaning. Of course, this also need to note that not you are vertical, your search and search results are certainly more accurate than the general search.

Third, the search from the general to the professional current view is a trend, what is the picture search, mp3 search, and so on, it is understandable that the user input keyword, may not need the content of other industries, only a keyword does not combine with other supplementary information, is not accurate analysis of the user's search requirements, But a generic search engine can only give you information. From this point of view, a lot of information will result in some of the results of the search is garbage, and this garbage will affect the user's feelings, and continue to try the search interest. Vertical search engines should be able to better understand the needs of vertical users, thus giving better results.

Four, from the results of the search information, in addition to the above garbage will be too much, there will also be information does not meet the requirements of the situation, and sometimes users search for something, and as a keyword, he needs to be about the number of things, prices, and even related comparative information, and the general search engine can only give you clues, to your Web page. The general search engine because of its own huge, he does not have more in-depth analysis to give more in line with industry, user needs results.

In addition, I think the vertical search engine has more things to do, but also can stick users, so as to distinguish the general search engine.

First, the accumulation of industry sentiment.

We know, like birds of a feather, common search engine inside, in fact, there are similar product services, such as Google's group and Baidu Bar, which, Baidu bar better. Through vertical search engines, it is possible to provide related services to build communities. A big feature of the community is that birds of a feather flock to each other, and vertical search is a good way to classify people.

Second, personalized. Because the vertical search engine's service object is limited, therefore may in the foundation cost to be few, thus may better for the user Service, may in the personalized service to do better.

Third, the brand is outstanding. Users will gradually accept the fact that many search engines, gradually form a kind of information to a certain site Zhao concept. For example, if the Cool News life information search better, then people will probably gradually from Google and Baidu to go to cool news search.

Four, offline service combination. Vertical search enterprises must be familiar with the industry, to understand the needs of the industry, from the development direction of the Internet, it will be gradually combined with the resources of the line to do all kinds of applications, and the industry's understanding, can promote vertical search engine service providers customized for the industry users of the products, as well as organizing offline activities, improve the industry's Exchange services

Therefore, vertical search engine still has the space, the problem is the vertical search engine needs search technology as well as the Internet understanding ability, but also grasps the profession characteristic, these two aspects request actually is the vertical search engine threshold. So, it's not the vertical search without the market, or the potential, but to do well, in fact, is not easy.