On the situation and outlet of navigation station in mobile internet era

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Navigation Station as the name implies is to import traffic to the Internet, that is, one of the entrance to the flow. In that era when the internet was just beginning to become popular, internet users were less skilled at surfing, while the amount of information in the Internet was relatively small. So at that time netizens need a simple tool to guide themselves to enjoy the content of the Internet, xingping is at that time insight into the needs of netizens, so also because hao123 achieved great success.

In the early days of the internet, the guide terminal can be said to occupy a very high position, you may remember the originator of the internet Yahoo in fact, the early to do is strictly also belong to the navigation station. and the traditional navigation station to search the way is the Internet more well-known site home, of course, now the navigation station is also similar, as to which site has what specific content can not be obtained from the navigation station, so with the increasing demand for technology also with the update, began the early search engine.

Baidu Just do search, you can say that search is its first product, no other products to help it layout search engine market, it is not likely to be known by most people, and we all know is like Baidu such a search engine development has a lot of credit to be attributed to a large number of navigation stations, We still remember that Baidu to small navigation station high rebate of that era, but now Baidu itself to kill it.

Qihoo 360 before the search engine, it has its own many products, it is believed to be based on its security in the field of user base to make it in a year to obtain nearly two levels of search market share. But we all know that Qihoo also has an ACE weapon is 360 navigation, and the search engine is based on the browser and navigation of the huge entrance and development, but said that the initial user is from the security products, and in the period of the company to develop early navigation products to assume the most of its mission to realize.

The guide terminal can be said to have been born from the beginning of the Internet, and although it has been 20 years, its role remains the same. For example, some of the Internet access to the knowledge of a relatively small number of users are still very dependent on the navigation station, even after their visit to the Internet site of the list of basically belong to him in the navigation station can find the few.

According to data from all over the Internet, it is a trend for mobile internet to catch up with PC traffic, and it is also true that people relish the advent of the mobile internet era. In the PC era when the internet has just entered a large number of navigation stations, and at that time the navigation station did gain a lot of benefits; later, Baidu Giants developed to bite these small stations, but still a part of a strong survival, In essence at that time these navigation stations push Baidu such giants are digging their own graves, of course, the positive point of the internet era is the inevitable result of development.

We all have a common sense that in mobile devices such as mobile phones, we can't install too many apps, especially for ordinary netizens who don't know much about the Internet. The apps on their phones are mobile QQ, Weibo, micro-mail, and then add some of their favorite game apps, and the mobile apps that don't have a lot of users are not likely to appear on the phone. Even we can say that the common mobile applications are basically hundreds of millions of orders of magnitude. Therefore, mobile app is a good thing to do for some grassroots web sites, because the user's device can only accommodate a few very good applications, basically do not have our position.

Let's talk about the main navigation station shared today. Now that we have already felt the atmosphere of the mobile Internet, we can simply share the current form in the Navigation station field. Generally speaking, several large traffic navigation stations have their own number of large enough user base and other products supporting support, such as hao123, 360 navigation, 2345 navigation and so on.

Hao123. It has the mother of Baidu, in the PC era is the dominant area of the navigation station, and in the mobile Internet era to maintain the advantages of the portal is not too difficult, because it has many brothers and sisters to assist it. But there is no doubt that the simple Web site navigation may not be the role of Baidu is bigger than before, or even smaller;

360 navigation. It has been a major source of cash for Qihoo for a long time, and so far it has been a money-earner for Qihoo, and even in the industry many think its traffic may have surpassed hao123, but perhaps the latter's brand is louder than it is. In the mobile internet era, Qihoo's security products remain at the top of the list, and it will still be launched to help its great success in the PC era browser products, and navigation will be embedded in it, so the future of this product is also very clear.

2345 navigation. Although this product is not like the above two have been known by ordinary netizens, but it also has tens of millions of millions of user base, and it also has its own many siblings, such as good pressure, a lot of downloads, 2345 browsers and so on. The company's installed alliance is also the biggest, for them it is a very good deal, with low prices in exchange for users to use them as an Internet portal. At the same time, the sea-lung software in the last year with nearly 800 million acquisition of 2345, we can predict in the mobile Internet era its alliance promotion will continue. Therefore, the navigation of such a large company also has a good future.

Listed above are some of the larger products, they either have a large number of siblings to help themselves, or their own club is very strong, more than a variety of advantages are available. We can think that in the mobile Internet age navigation station will also be the trend of the Internet to the centralized road. So we still have a lot of small navigation station out of the way? Below I will briefly discuss several of my views through my own navigation station 12580 web directory.

First, the establishment of user account management system. The traditional navigation station is only the concept of the user, and there is no concept of membership, and in the face of the mobile Internet, we can find that the large navigation stations are quietly starting to guide users to become their own members, that is, record the user's information. Then you can allow users to customize their own personalized navigation in the visual focus area, which is very consistent with the needs of the pursuit of individual needs, in the mobile internet era is an advantage.

Second, change the content style. Before our navigation station is a simple URL navigation, is a description of the text URL link, and in order to give users more content needs, we can see some excellent navigation station, began to conduct content navigation attempts, but also harvested a good user evaluation.

Third, do subdivision areas. Perhaps for the general public they have a large navigation site such as hao123, because the number and quality of the site has been very good, so there is no meaning of our existence. And just like doing content we focus on a certain aspect of navigation, although we may not let users open the browser is their own navigation, but at least let the users of this segment of the user's own navigation station for their own often visited the bookmark page.

In short, in the mobile internet era, the navigation station will inevitably form a more centralized situation, only a small number of large navigation stations and some large installed browser built-in Start page navigation, will eventually eliminate the remaining number of small and medium-sized navigation stations, but these sites still exist, or even an opportunity!

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