On the six main contents of website optimization

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Talk about the optimization of the website, we often feel that there is nothing to say, on the content. But in fact, website optimization is a very profound topic. Because it involves too many areas of discipline, such as psychology, aesthetics, computer science, marketing, literature and so on. Therefore, the site optimization is actually very much discussed space. Ren hope to be able to play a role here, attracted more webmaster friends to in-depth discussion of the problem of website optimization. Only in this way, our website will be more prosperous business. Okay, here's the fuss. Get to the point.

First, it needs to be clear that website optimization and search engine optimization are not really a concept. The concept of Web site optimization is more extensive than the concept of SEO. Search engine optimization refers to the search engine algorithm or rules, targeted on the site keywords, internal links, external links, web content, etc. to do the optimization and adjustment. and site optimization is not only for search engines, but also for visitors to the browsing experience, the site's column structure, content characteristics, page and function design, and so do optimization and adjustment. Site optimization of the extension than search engine optimization is more extensive, it not only to make the site by the search engine's favorite, but also to make the site by every visitor's favorite, that is, the site optimization of the job is to take into account the search engine and visitors preferences. In the process of website construction, we should not only attach importance to search engine optimization, but also attach great importance to website optimization. Because the search engine is only to bring traffic to the site one aspect, and this source of traffic is relatively unstable, especially in the site rankings more volatile time. and site optimization, it is conducive to the various ways to break into your site visitors to your site to maintain a good impression, and then make him your site to repeat customers and even regulars, what is more, make him your site's loyal supporters and advocates, with his reputation to make your site more and more visibility, web site traffic will be more and more big, And more and more stable. From a certain point of view, the difference between SEO and site optimization can be understood that search engine optimization is used to guide visitors to the site, and site optimization is used to retain visitors. Clear the Website optimization and search engine optimization relationship, the following talk about the main content of website optimization.

Web site optimization usually includes the following:

1. Search Engine optimization. For most sites, especially personal sites and early-stage websites, search engines are usually the main source of traffic. Therefore, do a good job search engine optimization will become the key to optimize the site. Otherwise, the site optimization of other aspects of the good, but no one to visit, all is a waste of energy. As the saying goes, the wine is still afraid of the alley deep. As for how to do a good job search engine optimization, is also a science, not a two articles can be summed up, here is an unknown solution. 36 Webmaster Network will be launched on the Search engine optimization and website optimization series of articles for everyone to study. Here only talk about the principle of search engine optimization, is not simply optimized for optimization, but to stand on the search engine position to facilitate the search for visitors as the goal, to optimize the site. This principle what meaning, I believe that we can understand, specific will be in the future series of articles will be interpreted in detail.

2, the overall layout of the site. When visitors visit a website, they first have an impression of the overall layout of the site, and the quality of the image will determine whether the visitor can be a loyal supporter of the website. If a Web site is disorganized in its overall layout, visitors will need to spend more time and eyesight and even brainpower to find the information they need, which would give them a very bad impression. He'll probably never come back to your site again next time. Therefore, the overall layout of the site must follow the principle of making the site look more clear and organized, to ensure that each visitor can quickly and easily find the information in the site's vast database. On the basis of guaranteeing this principle, then make corresponding adjustment according to the different type of own website. For example, corporate Web site can introduce products as the center of gravity of the site layout, so that visitors to the site's first glimpse of the enterprise is the most innovative or most selling point products.

3, the color collocation of the website. Excellent color matching can make the site's visitors have a bright feeling, so that the site to leave a better impression. Website Color collocation is taboo is a variety of colors to mix together, so easy to give visitors create a messy feeling. Good color matching should look more harmonious and beautiful. Then, depending on the type of site, highlight different shades. For example, a highly professional site usually highlights blue, while women's websites usually highlight red or pink. Of course, this is what good web designers have to work on.

4, the function design of the website. The function of a website should be as humanized as possible, so that it can convey a message to visitors, that is, the website is in the heart for each visitor service, we will do everything possible to ensure that visitors are the most convenient and quickest access to information and services of their own interest. Now many web sites in the design of the registration module usually use AJAX technology, so that visitors in the process of registering members, can be real-time information prompts, such as members in the input user name, if the user name has been registered, then will be in time to remind him that the user name has been registered, Instead of waiting for the user to fill out all the registration form click Submit, then return the information that the user name has been registered, this design is very user-friendly, because it reduces the time spent on visitors to ensure that visitors in the shortest possible time to get the services they want. Secondly, the function of the website is not the more the better. Some people usually do not use the function not only to create a good image of the site does not make sense, but will affect the design and layout of the site, even to the server caused unnecessary pressure to slow down the site's access speed, so as to bring some damage to the site image.

5, the content design of the website. A good and bad site, the most important indicator is to see the content of the site. The content of the site is good and bad, and the location of the site related. If your site location is a free movie network, but most of the content is music, then your site content is certainly bad content, even if all is high-quality original. Because the people you are targeting may only be interested in movies and not on music. They go to your website with the goal of watching a movie, but all they see is music, how can you be interested in your website? Therefore, when designing the content of the website, avoid trickery. Your content should be relevant to your position.

6, the website advertisement design. Whether your site is linked to your own ads, or other people's ads, or even AD league ads, need to be carefully designed or screened. Advertising content should be as far as possible with the content of the site, advertising color should be consistent with the overall color of the site. In doing so, it will improve the concealment of advertising to a certain extent, so that the advertising and your site integration. Visitors look at ads as if they were your site, and there is no resistance. For example, your website is the movie net, you hang the advertisement is also related to the movie content, then this advertisement actually plays the role which expands the visitor to read, brings to the visitor is the more information channel. Since he likes movies, he wouldn't mind seeing more about the movie, even if it's advertising. Then, it is prohibited to hang some window ads, even fraudulent nature of the ads. Because of this, it is very unfriendly to visitors, or even irresponsible, in the long run, your visitors will gradually lose, and in the netizens caused a very bad impact.

The above is ren about the site optimization of some views, there are imperfect or not rigorous place, but also please friends can actively discuss with me. QQ372321895. (Please indicate your purpose)

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