On the soft culture construction of talent net

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When it comes to the development of the talent network in recent years, the momentum is increasingly mengjin, of course, some of the best in the Internet is quite prestigious. Like Zhaopin, 58 with the city general, these sites in the construction process in addition to SEO site optimization, in the soft cultural marketing has also made a contribution. And with a variety of marketing methods in the use of SEO sites, soft cultural contributions increasingly become the mainstream marketing model, in this short for soft cultural marketing. Therefore many seoer in the talent Net SEO optimization time also gradually attaches importance to the soft culture promotion marketing, in order to carry on the vigorous propaganda and the promotion to the enterprise. So how to build the soft culture of the talent net?

1, grasp the current political hotspots

In the ever-changing today, the world is constantly changing every moment, out of people's attention to current events and the curiosity of the psychology will always pay attention to the dynamic development of the whole world, and the development of the Internet is just to provide people with an important way to understand the world's events. So seoer in the soft cultural construction of the first time to grasp the current political hotspots, timely release of talent online relevant news or entertainment gossip lace, for example, during the two sessions, many people are very concerned about the content of various bills, so you can roll on the site at the same time dynamic, This will attract a lot of users, improve the user and media attention, to some extent also improve the company's exposure rate, to meet the soft cultural construction purposes. And it is worth noting that the release time must be timely, in other sites before the release of preemptive opportunities, not only will improve the ranking of the site will also bring unexpected results for talent network.

2, accurate positioning of user value requirements

Different users in the hearts of the pursuit of value is not the same, like "1000 readers have 1000 Hamlet" like, at this time as a talent network seoer to accurately position the value of different users needs, grasp the theme and then determine the site soft cultural contribution of the central content, The content of the subject is the final demand of the user group. Therefore, before this, we should make an evaluation forecast, investigate and analyze user needs. In addition, the manuscript in the soft culture to be strict, we know that a good article in addition to the form of rich connotations, but the website article and literature is still very different, the user this group and the average reader is not the same. Users will not read every article as carefully as the average reader, and they only read the valid or headline articles to get valid information, when our soft cultural contribution is to pay more attention to this, try to use some unconventional title, the content is as concise as possible, After all, users will not spend so much time on the smelly and long articles, they want to save time and effort. The same article with implantable ads should pay attention to the overall wording of the nature, do not allow users to create a rejection of psychology.

3, the appropriate use of platform interaction

Soft cultural Marketing In addition to the promotion of their own talent online, the appropriate use of some platform for interaction or through media publicity is also necessary. For example, in social networking sites, blogs, microblogs, Facebook and so on, such as a large number of user interaction platform to promote the company's exposure rate. Of course, it's not a rule to be able to succeed on a social platform at this time. To see which site has a larger impact, the user is the most people are the site and so on, so as to truly do a good job of soft cultural marketing.

Summary: The soft cultural construction of the talent network is profound, in addition to the small series mentioned three small points, at the same time seoer can do a certain amount of data statistical analysis, with the corresponding practical experience team to the entire site analysis and inspection, and then in the next step of soft cultural construction. This article starts a5,97 (www.laimaojiu2.com), reprint please indicate the source. The so-called plum blossom incense from the bitter cold, I believe that through the tireless efforts of webmaster, there will be some achievements.