On the statistic analysis of website traffic

Source: Internet
Author: User
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Our life diary, you can record the joys and sorrows, recorded the experience of growth! What about the website traffic statistics? It is a record of the daily visit of the site, record the amount of changes in the site visits. Looks like a rain watch. In the business behavior of the website, the Enterprise website traffic Statistics analysis for a corporate website is indispensable. << Sun Tzu's Art of War >> Cloud: Win. Then the website traffic statistics analysis is the enterprise "knows already" one channel. For enterprises to carry out network marketing, brand promotion has a connecting role. Can be seen from the site traffic statistics analysis of those users of their own products/services are interested in, is a potential customer. For example, you have to advertise on the Internet recently. Then the site traffic statistics analysis can be very intuitive analysis of your marketing effectiveness and specific circumstances, to adjust better marketing strategy to provide reliable data support, thus win. So let's take a look at some of the functions of the third party website traffic Statistic analysis system.

Third-party flow statistics system generally includes the following functions:

1, Statistical survey analysis

A summary of the site synthesis. The PV of the site, independent visitors. Make a general overview of the day/year cumulative.

2, according to the online situation analysis

The online Situation analysis records the activity information of the online users, including: Visiting time, visitor area, routing page, current stay page, etc. These functions on the enterprise real-time control of their website traffic has a lot of help.

3, on-time analysis

The time period analysis provides the website the traffic change situation in any period. Or a certain period of time to a certain period of traffic changes, for example, small-time distribution, daily traffic distribution, for enterprises to understand the user browsing the page has a good analysis, such as enterprises to vote Baidu ads, Google ads, you can choose this time period to put more resources and energy. Increase the conversion rate.

4, according to the search engine analysis

The Search engine statistical analysis provides the search engine to bring the keyword searches the number, the IP, the independent visitor, the average number of searches, the page stays time and so on data. These data can let the enterprise understand the user through what keyword to find his website, then when doing SEO/Baidu bid promotion, provide some data analysis. Improve the accuracy of promotional keywords.

5, according to the routing analysis

Antecedents Domain name Analysis provides the number of visits, IP, independent visitors, new independent visitors, new visitors browsing times, and total browsing times in the site. This data can directly let the enterprise understand the results of the introduction, so that the results of those web site ads more obvious effect.

6, Visitor details analysis

Visitor details analysis generally provides regional distribution, network access provider, browser, resolution, operating system, language, end type, plug-in installation data. This data is important. For regional advertising to provide a reference data, at the same time, corporate website adjustment and website design to get some user habits data, so as to design a real user browsing habits of high-quality Web site.

This article by the Arctic Interconnection http://www.ebeiji.com original, I would like to dedicate to the general enterprise managers and site owners. Reprint please be sure to keep the author link, thank you!!!

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