"Are you Google me?" "In foreign film and television works often appear, but we do not have a person can think of advertising implantation, and if our country's film and television ads appeared in the" Why do you Baidu me? I'm afraid most people would think that Baidu did an implantable ad. In the example of Guo's "I want to go to the gala" who would think that is Guo to the CCTV to do implantable ads?
Why foreign film and television companies such as Google will not be considered to be implanted ads, I personally think that the reason for our national culture is still not recognized by private enterprises. For example, 2009 Zhao Benshan's sketch "Not bad money", why no Artificial "star Boulevard" do implantable ads? In fact, CCTV and Sohu are for-profit organizations, but the difference is that CCTV is state-owned enterprises, and Sohu is private enterprise, so our logic is that state-owned enterprises do not exist implanted advertising, and private enterprises exist embedded advertising.
After the reform and opening-up, China advocated the development of self-employed, and then slowly allow private factories. China's private economy is such a step-by-step development. Data show that 99% of China's enterprises are small and medium enterprises, and the majority of SMEs are private enterprises. China's private enterprises have been from the grassroots economic development into an important part of the national economy, the creation of GDP has accounted for more than 50% of the country, the social employment rate has reached more than 70%. But in the Chinese ideology is not because he contributed to the grassroots into the elite.
From the mountain sketch of People's overreaction, we can see that deep inside of us still regard private enterprises as "Non-mainstream" and guerrillas. State-owned enterprises are still national and regular. In other words, only private enterprises will do embedded advertising, and CCTV like the state-owned enterprises will not be embedded. Also embodies the inner of our internal and private enterprises disagree.
And in the United States is embodied in the market-oriented, encourage fair competition mechanism, state-owned enterprises and private enterprise alike, so will be born Hewlett-Packard, Apple, Yahoo, Microsoft, Intel and countless other great private enterprises, but also become the mainstream of society and fashion of the generation of words. So when Facebook,twitter appears in the American drama, it is only considered fashion rather than advertising. In foreign countries even if the commercialization does not seem to be commercialized, and China is not commercialized is easy to say that the commercialization.
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