On the strategic planning of network Marketing

Source: Internet
Author: User

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First of all, I hope you will forgive me for not being able to assure you I said must be able to make your network marketing success, a person's network marketing success, not in other people's methods, but in their own efforts to the extent, I can only tell you network marketing planning the most basic knowledge. Read my article friends know, bright gold business has marketing-oriented website construction, that is just a simple example of me, bright gold main business also includes network marketing, network Marketing package services, and so on, why do I write this article? One, My network technology company, In Dongguan Network Marketing on the road is more prestige of a company, their own network marketing nature has a certain degree of research. Second, in the morning to do a return visit, we found that many of our customers are focused on the results of network marketing, but their own network marketing knowledge.

Network marketing work is relatively ordinary, no passion, such as industry site registration, information release, the work of the day most of the duplication, but these most mundane work is to determine the results of network marketing key factors. These are what bosses don't realize, and the foundation is the cornerstone of a building.

One: The relationship strategy of network marketing

Relationship marketing refers to a kind of relationship between people and people, people and things. In sociology, relations are born with the development of human society. Any marketing strategy that establishes a "one-to-one" relationship or dialogue with key customers can basically be a relationship marketing or loyalty marketing.

The orientation of relationship marketing is to integrate service, quality and marketing into one, customer service and overall quality decision-making is the background of competitive marketing strategy.

Relationship strategy is to cultivate customer loyalty, such as the Golden will have their own fan group, how to have their own customer loyalty, a customer as a training, can not snub the customer, always remember the customer, in the bright gold network, we will not let customers complain about the incident, even if it is signed a single, We are not finished business with the customer cut off all the relationship, we in the post site maintenance, pay attention to its development, if do not good, we will teach them how to do, if the customer forget to do, then we will remind him of the value of the site, how to develop its value, "Customer's profit is the responsibility of bright gold" This is one of the reasons why bright gold has customer loyalty.

Second: Network Marketing price competition strategy

Price strategy is a kind of very competitive means, is an important component of enterprise marketing combination side Luo. The marketing price referred to here is the price set by both parties in the marketing process.

Enterprise Online Pricing can follow a certain form to go: 1, analysis and determination of market demand. 2. Estimate product cost. 3. Analyze competitor marketing price and strategy. 4. Select the pricing target. 5. Select the Pricing method. 6. Determine the possible price. 7. Conduct consumer surveys. 8, determine the final price.

Third: Non-price competition strategy of network Marketing

The so-called non-price, is to competition from the service, in the service differentiation to innovate. If the enterprise can be new, then in the idea can attract users, especially the rapid development of network marketing today, innovation is a way out of the enterprise.

Four: Network Marketing knowledge marketing strategy

Compared with traditional marketing methods. Knowledge marketing strategy can make the environment qualitative change, marketing products, marketing methods, have a qualitative change process. Here's knowledge marketing may have more friends than I am still familiar with, no longer in-depth introduction, if a friend want to know, or want to refute all can interact with me, I qq:1115924384

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