On the struggle of search engine in medical treatment

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The topic of medical care has been on the cusp, not just under the Internet, medical on the internet and deception, profiteering, fake drugs and other words linked together, the appointment of're, so it has been a topic of concern, the recent instability of the Internet and in the medical spin up waves ...

Recently 360 search engines have been on the Internet to combat the medical chaos of Baidu, homeopathy launched its own doctor search, which makes a lot of people look like 360 stand out to do a fair thing, in fact, from the point of view of the SEO, the final results regardless of whether or not which search engine, the result is only a search engine does not change advertising, Baidu today's revenue, basically half of the medical industry to feed, I understand that a good department to do every day Baidu bidding hundreds of thousands of is very easy, so you think of the medical industry violence type, like a friend of mine said, do medical care than selling white powder also make money! Of course 360 There is a reason for this, The most important thing is to hit Baidu's core industry chain, of course, Baidu is still low-key relatively good, below me to analyze the two recent "little gestures"!

360 Doctor figure:

Let's take a look at the results as shown in the figure:

We use the word gynecological inflammation as an example, there is no advertising, but I found that basically the content page of the large web site ...

Today is just a simple understanding of doctor, of course, 36,000 has no such high weight, this is to be understood, but Baidu Seo do is very cow, but today is mainly about the strategy of Baidu to deal with: first encyclopedia to remove extended reading, and then connect to say is to add nofollow I see now directly there is no connection, Now Baidu Encyclopedia for Medical Industry words, audit editorial entries, such as vaginitis, the word figure:

The above figure shows the link between certified and good Doctor Online, of course, look at the source code is no nofollow strategy, so the encyclopedia has basically become a major medical site to contribute to the place, of course, the early small medical care and other teams to contribute to the entry, it must now become a large medical appetizers, Large medical weight will be more and more high, small only in the bitter forced to find a new link platform.

There are other, we come to see the word "gynecological" in Baidu is no expert editor, as shown in the picture:

We will be able to understand the qualifications of experts, and also the requirements,

So at this stage, is doing a medical site SEO children's shoes, if the medium-sized site or have their own authority of the Doctor, there is a convenient door, and the authority of the encyclopedia is also reflected in the reform of Baidu, the spread of medical care and the degree of competition is also declining, The author of this article to write the purpose is to warn in doing SEO medical site of the children's shoes, Baidu in accordance with the 360 from the user's point of view to combat the formal brand of medical methods in the continuous improvement of the user for the competitor is a good response, while the current encyclopedia reform can use the principle of the former tree planting, as soon as possible to Wikipedia occupy a place !

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