On the stumbling block in front of stationmaster in the road of local portal community operation

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For a rational webmaster, in the operation of any type of site before must do a full analysis, analysis of their advantages, analysis of market prospects, analysis of profit patterns and so on.

For the webmaster, the purpose of running a site is to profit, in order to make money, and we can also see a large part of the webmaster in the operation of the road on the hard support, can not achieve profitability, and even some of the site can eventually only be hastily closed. In these easily aborted site types, a large part of the site type is the local portal community, because the operation of the local portal community seems simple, but in fact, there are often many obstacles in the local community portal operations on the road. The following I talk about in the local portal Community Operation Road in the stumbling block, hoping to help the webmaster who intend to operate the local portal community more rational choice.

An obstacle: Existing competitors are too strong

As the author in the City of Quanzhou, Quanzhou is a small city, in the domestic belong to the second-tier cities. The author analyzes the main community portal forum in this city, in the search results ranked one or two is the domestic famous "small fish net" "19 floor", although we know as a webmaster to dare to accept the challenge, but in the face of such a formidable opponent, if you are only a lone grassroots webmaster, and these large team to rob the site , it is tantamount to touching the stones with eggs, and finally Shirung, in vain. When our community portals are faced with such a strong competitor, unless your resources (such as local government support, rich money, etc.) are superior to your opponents. Otherwise, I still do not recommend that you trade rashly to operate such a local forum, local portals of the market is already limited, a small cake has been "big tiger" divided up, blind to do is tantamount to tiger, the impulse will often let you in the webmaster's road circle, calm analysis of your competitors, Find their own advantages and disadvantages, and avoid weaknesses is the way to success.

The stumbling block two: The profit pattern encounters the bottleneck

The author also analyzed the common local community forum's profit model, found that many community portal's main profit pattern is concentrated in the advertisement, the rental website's popular advertisement position is the main means. A successful community portal often has a high profile locally, so many local businesses are willing to spend money on the above ads, however, such a profit model is very tolerant of bottlenecks, after all, the local willing to play advertising on the Internet limited, platform advertising is also limited. In addition to advertising revenue, if you want longer-term development, you need to open up new models? such as membership fees, product investment, local group buying, and so on, these diversified profit models are you need to expand, of course, the specific or to see the strength of the platform and the local community market size. Local portal community involves all aspects of life, such as: Wedding, real estate, home, parents, and so on, these can become a profit model to expand the direction.

Stumbling block three: upfront investment cost is too big

If you want to summarize the local portal community early operating mode, I would like to say: burning money. For the local portal community, in addition to the basic online optimization promotion, the core of the promotion model or offline promotion, to do activities need to have a certain amount of capital investment. Especially in the early days of the operation of Community portal, we advertise, do activities, so as to enhance their visibility, while we also need to organize an efficient operation team, need to have specialized technical personnel, but also to promote personnel, as well as a large number of plate management personnel. These are not small costs, that is to say upfront is mainly spending money. Money used in the blade is fine, if used in the wrong place, are almost wasted. The amount of money invested in running a local community portal and when it can be paid is a matter for the operator to deliberate. Many of the owners of the failure on the road is because they did not seriously consider these issues, resulting in the end can only be hastily concluded.

In general, the operation of a local community portal is not to say that only cavity blood is enough, for the webmaster is to insist or give up, when to "ambition will sometimes, straight Hang Yun-fan Ji Sea"? This period need stationmaster to consider a lot of questions, hope this article can bring some help!

This article originates from: 79 Education net http://www.79edu.com/reprint, please keep the source.