On the success of the network marketing of "one Hi Car"

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Recently, there is an ad on the internet, his advertisement is second only to the ads, he is recently a very hot "a hi car rental." He takes the electronic commerce as the platform, the left hand develops the drive business, the right hand pushes short distance to drive. It through the network Marketing Plus cell phone SP SMS all-round lock every prospective customer. Below I give you analysis "a Hi Car" network marketing.

With the current rise in oil prices, the car rental industry is called a industry without ceilings. In the midst of a winter-long atmosphere, a car rental has been running at a rate of 15% per cent a month since 2009.

Hey, a car rental. Last year, a 5 million-dollar investment in Qiming venture, its business model is: The use of E-commerce has been a rapid development, the current 90% of orders from the network directly under the single, and even opened the store on Taobao.

Direct order mode from the Internet

After graduating from computer science at Fudan University in 1985, Zhang obtained a master's degree in operational research from the University of California, USA. Later, he created a software company whose main business was to improve the efficiency of the vehicle using GPS and network. "Customers at the time included Hertz car rental companies, car service companies and companies that had business dealings with such companies," he said. Zhang said it was his biggest advantage in the country--technical background.

After living in the United States for more than 10 years, Zhang a car rental in Shanghai after returning home in 2006. Familiar with the foreign car leasing giant Hertz to do off-site self-driving mode, but Zhang feel that the domestic situation is not the same as the United States. "Many foreign tourists from the plane down, directly in the airport car use, while domestic business people travel, car rental to open an invoice to reimbursement are very difficult." Therefore, the demand of remote driving is not effectively stimulated. ”

So, a hi car first started in the domestic enterprise customers with driving service (driver and car rental together), for business people traveling in different places to provide airport shuttle, point-to-point transfer, inter-city shuttle and other full-service. This is the old Shanghai car rental company Jinjiang, Johnson's "Long chartered" model has formed a complementary.

Qiming Venture partner Donshau used their services before investing in a hi. In the domestic more than 10 cities, more than 60 times telephone, SMS, e-mail booking car did not make a mistake, this makes the concern of e-commerce in the traditional industry applications Donshau is very surprised. "The car rental industry is not to buy a car shop can be solved, when they were less than 30 owned cars, but can dispatch 10,000 vehicles, such scheduling ability to surprise me." "It is understood that qiming venture investment in 5 million dollars in exchange for a hi-car rental part of the stake, the two sides did not sign a gambling agreement, the performance is not required."

According to the introduction, a hi independent development of the core system using browser-server mode, all the application data are concentrated in the central server, centralized management, at any time scheduling. Users can be in a hi site up and down orders waiting for their desired models, from the online orders, users will receive a message to confirm the location of the pick-up (or bring the car to the door). In the car, do not need to guarantee and deposit, just "two cards"-ID card, driver's license, bank card, eliminating the cumbersome identity certification, car phone booking, store on-site confirmation process. Hey, a car. Dare to use direct orders from the network mode, "Emboldened" lies in the core software control system through GPS monitoring its own 1000 and franchisee of the 3,000 vehicles sedan.

You can say that. Car rental is a rapid development of e-commerce companies, the current 90% of orders are from the network. A hi also on Taobao opened the country's first chain-rent flagship store, although due to system compatibility issues, the current can not be done directly from the Taobao, customers are scheduled to go through a hi site, but it has increased the payment of Alipay, for those who are accustomed to the use of Alipay customers with convenient. Zhang said, "with efficient IT systems and scheduling capabilities, a newly returned vehicle can be immediately updated in the system, by another user booking, efficient system to ensure that our low-cost strategy." "Compared to the current domestic other rental companies, a hi current core competitiveness is its lower than the opponent 30% of the price."

Profit big head in short distance self-driving

With driving business generally from Monday to Friday enterprise customers mainly, to Sunday vehicles will be idle down. In order to maximize asset usage, Zhang launched a personal car rental business in May 2008. He believes that a short trip for one or two days, car use rate is not high, the car is naturally the most cost-effective. As a result, a hi-priced model is based on low and middle-oriented economic and practical, affordable, such as 99 yuan a day of Chevrolet Le Chi.

Zhang can find this new business, very Donshau appreciate. Children think this is the inevitable choice in China's urbanization process, and may even lead to the future of China's car rental industry is completely different from the United States. "China has 4200多万个 small and medium-sized enterprises, from Monday to Friday need to drive business, and the weekend many urban white-collar travel by themselves, or from the provincial capital city to visit relatives, car rental demand will be very huge." ”

As expected, personal car rental in 2008 for a Hi car rental contributed 72% of the business income. However, there is also a difficult market nurturing process. Zhang admits, for example, that payments are authorized by credit cards, and more than 50% of every day's telephone calls are to ask the question. "Many users do not understand that we are using their thousands of dollars, but the bank has frozen that part of the money, when the car can be immediately thawed." However, due to the different working cycles of each bank, some customers can receive the frozen amount in 3 days, while others will take up to 3 weeks to receive. This, in large part, also directly led to a user complaining about a car rental. ”

Car rental industry also said that the rapid development of a car rental to bring beautiful turnover at the same time, but also face the double test of human management and service quality. For example, the problem of heavy network system, light store has been existing, so that some basic posts can not be canceled or replaced by the system, so the number of car rental staff also in the monthly increase of 30%, is expected to reach the end of 2009 to 1000 people. How to form an enterprise talent reserve echelon to meet the needs of the expansion of enterprises, is a car rental in the expansion process has been facing problems.

Article from: www.cs32.com Changsha website construction