On the ten promotion modes of local portal website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I am a grassroots webmaster, the rapid development of the Internet Mengjin, local portal to the next step, I believe we have been watching, about how the portal operation is a hot topic, but also the grassroots webmaster most concerned. I now run a local portal site, engaged in website operation and research for four years, save some personal experience and summary, share with you, the deficiencies, please correct. I hope that with the webmaster to discuss the next step of the operation of the portal site model. My qq:918213273, can also come to my forum to communicate with me.

First, for the website tailored to the site for the channel and plate

1, the local information channel is to retain the popularity of local people, information channels can be carried out which sections, such as local news, people's livelihood, real estate, financial management, Culture (humanities), tourism, food, a sense of heaven moving (special Report) and so on are local. I see a lot of local portals, in the local information channel to add domestic and international news, entertainment, games and other sections, so wrong, the collection is very large, exhausted you can not collect, moreover, the user to see these information content, will not visit our website. Sina, NetEase, Tencent, Sohu is always the information industry boss, if someone said, my station is stronger than they stand, oh, such people may have, I dare not say no, local information to be "local" two characters, do the real local information, can appropriately increase diet, health, paternity, workplace etiquette and so on.

2, the classification of information channels to publish effective local information, inquiries of local people from all walks of life demand information mainly, whenever people have the need to think of your site, your website business value increased.

3, the needs of the people are real estate information (real estate channel), Job search information (talent channel), matchmaking dating information, second-hand information, supply and demand information, business promotional discounts information (shopping and group purchase channel).

Ii. Information Collection Channels

The initial stage can be through the local government network, television, newspapers, information intermediary departments or Baidu search to collect information, manual modification or false original software editing into their own information, is their own information. This has two advantages: advantages, easy to be included Baidu, Baidu Spider every visit your station, found that your article and other stations exactly the same, annoyed Baidu Spider, your station will be K, remember Baidu spider love to eat fresh. Benefits two, local portal site can not be separated from our QQ group, our site has QQ Group Bar, a daily paste, the collection of new articles published to the group (title + article link), to increase the popularity of the site. The detailed collection method of classified information please refer to "The ten big profit model of local portal website".

Third, the main station integration forum and QQ to promote (improve the popularity of the main station)

A portal site can not be separated from a forum, do the purpose of the forum is to unite the local gas, forum classification includes eating, drinking, playing, music, clothing, food, housing, and so on, detailed is the local people's livelihood, local customers, local help, food, car Friends club, cycling club, Donkey Friends Club, Activity Center, home decoration, real estate , friends, marriage and other plates. To do these sections is to build some hot topics for the local people to exchange discussions. Let the people feel a kind of home feeling. Do not do some local-related sections, such as software downloads, beauty downloads, novels and so on. Why to integrate the main station, forum, QQ? Users QQ Login Registered members can be the main station and the forum to switch back and forth, eliminating the trouble of users to register again, to improve the user's stickiness to the site.

IV. website Update

Homepage and channel and plate, to adhere to update the article every day, after all, the original article is a small number of limited, we can use false original tool to modify the article to add articles. So whether the search engine or users will increase the stickiness of the site to improve traffic.

V. Encourage netizens to contribute with prizes (POST)

When the content of the site is enriched, it is necessary to find ways to allow netizens to publish their own articles, as the saying goes: "No advantage does not get up early, no benefit netizens will contribute?" to promote the award of products, to find business sponsorship products, to give users the corresponding benefits and incentives, so that businesses can not spend money to promote their own products, netizens have been affordable, Web site has been popular, and finally reached the results of the net user merchants win.

Six, using blogs and Baidu know and Tencent ask to raise the station

Blog is based on soft wen, must have some basic writing, soft text added to the source of the article, the image plus watermark. Baidu know and Tencent to ask more answers to questions, to properly add our URLs and watermark pictures. can also register their own n account number, ask yourself to adopt, I believe these do not have to say, we will.

Vii. use of QQ Group and email, telephone promotion

1, QQ has become a free communication tool today, how to develop the local QQ group, according to the main station and forum of the Channel and the classification of sections, such as the local donkey group, local Che You, local cycling group, local dating group. Whether it is a computer or a mobile phone, can always use QQ to communicate. Website discount shopping, outdoor activities and local hot events can be released through the QQ group, and then let QQ group friends landing online enrollment and exchange of replies, first of all, they are administrators, do not worry about being kicked.

2, using e-mail and telephone to retain business businesses. We can go to the SME network, you can also directly login to the corporate website, look for local enterprises, collect the next mailbox, telephone and other contact information. How to collect the telephone information of the merchant? To introduce a simple method, such as local Jin PA men's, Heilan home, the United States and home appliances, we can login to these brands of the official website to check the local franchise stores and stores mailing address and telephone. Every half month or January to send some and corporate business related to the website propaganda activities, can also talk with business businesses telephone. Businesses are the source of our profits.

Eight, to find local Internet cafes and computer companies to cooperate to achieve cooperation to promote a total win.

1, Internet Bar Promotion

An internet café with fewer than dozens of computers, many hundreds, to find network management cooperation, the computer homepage set for our website (their own web site navigation), 163k and small ant portal System have Web site navigation function, we can take http://123.***.com/as an example, this is a master station and Web site navigation combined station , remember to set the home page must be the site navigation, if set as the main home, users and network management are not willing to use. This promotion effect is very obvious, two Internet cafes five internet cafes per month, calculate how many Internet users how much traffic.

2, computer company cooperation

General computer companies show off the computer, most of the installation of the Ghost system, the computer's home page are the system with the home page, all these computers set up for our home is also a considerable flow of publicity.

What are we going to find each other? Cooperation Exchange Settings Home page? We can increase the computer channel in the main station, the channel's advertising is rented to them for free, and give them VIP members, have opened the business Yellow Pages, enterprise construction station and other functional rights.

IX. Promotion of offline activities

1, most of the site can engage in a number of online organization propaganda, line off friends, bicycles, donkey friends, festivals and other activities, here no longer introduced. Activities of the prizes we can find local excellent businesses to sponsor a number of small gifts, to achieve our mutual win with the business publicity effect, le.

2, to help promote business promotion, to promote a total win. We can contact some businessmen, organize activities, such as developers opening, business opening, store celebrations, festivals and other activities can contact us to provide network live coverage of the support. Businesses are also happy to work with us.

In the local information channel to increase the business news section, so that the business to publish their own contributions, such as announcements on the site, announcements of activity in the official group, let local netizens also know this activity, after the event, the event site photos and winners of the list published on the site. So the merchant no longer spends money, our content and traffic also comes.

3, the promotion of commonweal activities, such as the local baby photography shop, kindergartens, primary schools and other cooperative baby show activities and competitions. Enterprise business cooperation to engage in online product Knowledge Quiz Award contest. Local calligraphy and painting, photographic exhibitions and other activities, we can participate. These activities live information photos can let a unit of their own online release.

6, to find local publications to discuss cooperation. Today's publications are traditional text books, we help him to make the publication into E-books, and then at the top or bottom of the ebook with our website logo, posted on the site for users to visit, to promote win-win results.

Ten, website ranking optimization (SEO)

About the Site ranking optimization method, the Internet flying all over the sky, this requires a theory + practice process. SEO technology with the major search engine technology updates are also updated, is a spear and shield confrontation.

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