On the thinking and operation of "friend Marketing" of Independent blog

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Independent blogs are simple and easy to use and have a variety of styles, as well as easy to build and template DIY to meet the personalized needs of the characteristics of more and more people love and use, and with several popular blog program SEO optimization of the continuous progress, so that more and more professional webmaster also used the independent blog construction Station program. And in comparison with the traditional Web site, webmasters are accustomed to the form of a CMS Web site in the way of the idea of profit in the independent blog but encountered a dilemma, it seems a bad spot to find their own good profit model. In fact, in addition to the blog to put the Advertising alliance nature of the advertising module, there are more profit models, such as a certain popularity after the soft marketing business services, the industry-related businesses of the monthly or package year advertising, and today to share a more representative, and the prospect of a broad advertising model-"friend marketing."

What is "friend marketing"?

"Friend Marketing", as the name implies is to friends for the object, in the marketing method between friends. Friend marketing is the object of the blogger friend. Therefore, the best way to get the best results from a friend's marketing is to get as many friends as possible through an independent blog. And this involves how to operate, how to develop the problem of friend marketing.

How to develop "friend marketing"?

"Friend Marketing" to carry out the key lies in the acquisition of friends, but also high quality, blog appreciation and loyalty of a high degree of friends. Therefore, the blogger needs to provide high-quality content to attract "fellow people" under the premise of the relevant topics in the Forum platform for appropriate soft text marketing, to promote their own independent blog, through the relevant platform to attract more and more people who have the same interest, Combined with features and serious blog posts to attract them to become a loyal readership of blogs. In this way, the Word-of-mouth effect between friends, plus the continued promotion of bloggers, blog readers will continue to increase.

In the acquisition of a certain number of friends, marketing conditions have been basically mature, so you can gradually develop friends marketing. This requires Bo mainly according to the positioning of the blog, a targeted selection of products related to the theme and content of the blog, such as the blog of QiQi Comics, provides a cartoon-related animation model and cosplay's clothing and other products for bloggers to choose from, and based on the prestige and popularity created by bloggers, This will further promote the reader's desire and trust in the purchase of products, so as to ensure the marketing effect of products.

"Friend Marketing" marketing can not only be products

"Friend Marketing", can not only marketing products. It is because friend marketing is based on the number of independent blog can be condensed on the basis of the popularity, so based on these popularity, you can not only convert it into the purchase volume of products, more can make it become the most concerned about the quality of traffic sources. As we all know, webmasters need to consider how to further increase the site's traffic, increase the site's users, especially high-quality, loyal users.

At this time only need on the basis of the site, add an independent blog, the site used to provide rich information content, etc., blog for webmaster to share and site content related to some of the original content, enhance its attractiveness, so as to further attract the relevant content of users need, And will come to the independent blog and have a high degree of relevance and loyalty of users into the site. In this way, the independent blog's "Friend Marketing" here is no longer limited to the product category, but to promote the site as a marketing project. Therefore, "friend marketing" can bring more to the website.

Several points to be noticed in "friend marketing"

One is to rely on features, high-quality content to attract friends of similar interests to become blog readers;

Second, to make the blog has a clear theme, so easy to start from the relevant topics to choose Marketing products;

Third, we should pay attention to add new friends at the same time, to do good old friends of friendship maintenance, enhance the interactive blog;

Four is to understand that friends marketing is not only marketing products, but also can be used as a marketing site, the means to promote the site;

Five is to pay attention to friends is used to mutual heart-to-heart, so must not be in the marketing of any fake and shoddy goods and other fraudulent acts, marketing products and websites should have excellent quality, so as to ensure the marketing effect and the possibility of future continuous marketing. This paper is from the writing of graduation thesis http://www.1unwen.com/reprint Reservation