On the three dead ends in the optimization process of the local house decoration site

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2012 domestic housing market suffered a historic winter, the surface will appear to impact on the housing decoration industry, but the author of the city, but did not feel the decoration industry because of the housing market downturn and was implicated, the author of the local house decoration site is even more popular than the local housing site is better, In addition to the site's operating factors, also and the current housing decoration industry has a great relationship, but also because of this major factor, now many places, there are a number of local housing decoration network, many local portals, housing sites, also opened up a local house decoration channels, so at present, Local House Decoration site competition is also very cruel!

Local House Decoration site competition is the most intense nature of the relevant keyword competition, and the operation of the majority of these portal sites are grassroots, not too much money for PPC advertising and promotion, more depends on the relevant key words, it is in this large environment, A lot of home decoration network webmaster walked into the site optimization of the dead end, the following author on a brief analysis of local house decoration site often walk into the three ranking optimization dead end!

One: Focus on the main words, spare no effort to do optimization rankings

Many webmasters in the operation of local house decoration site, more is the focus on the core keywords, the general local decoration site of the core keywords are local + building materials, such as: Shenzhen Building Materials network, and this kind of words competition will be relatively fierce, If there is a certain age of local housing sites or local portals to add a decorative channel, at the same time, if the weight of these sites is high enough, then our keyword will be difficult to make a contribution to the rankings, especially the newly established local decoration site, is very in these tigers in the mouth to rob the meat. If you start to stare at this piece of meat, do not spare the key to do related keyword optimization rankings, then the efficiency will be very low.

The author thinks that when we start to do the ranking of decorative nets, or should start from the long tail keyword, although many webmaster also understand the long tail keyword flow key role, but in the day-to-day optimization process, often the long tail keyword ranking optimization as an auxiliary, and the eyes only the main keyword, this idea is often said " Want to eat a mouthful of fat "mentality. In fact, we have long tail keyword optimization can also be regarded as a war strategy, the strategy is to circumvent the sharpness of our enemies, forming a rural siege of the city situation, one by one, to win the war.

Second: To get a certain ranking after the complacent sadness

Local housing decoration site as long as the election of the word, with the help of "rural siege of the city," the promotion of the way, coupled with their long-term adherence, you can achieve certain results. But the author also observed that a lot of webmaster now have some results after the apparent complacent problem, think that someone ranking will have business, waiting for business to come to their own door, this kind of slack psychology will often make the site in a two weeks after the ranking will fall quickly, And if you want to lose in the rankings to pay more than the previous efforts, which is why many of the operation of local house decoration site can only short-term glory. In a word, the ranking optimization of local decoration websites is a process that needs long-term resistance.

Third: Heavy ranking, light user experience

As a local house decoration site to be successful, ranking is very important, but we have to understand that we upgrade the ultimate goal of the site ranking is to obtain more consumer and home decoration merchants, the author of the observation is now a lot of decorative site webmaster But trifles, in the eyes only focus on the site's ranking, In order to make their site in the building materials industry quickly have a good ranking, even at the use of some cheating means, such as the use of keyword stacking, such as the following a decorative net, piled up a lot of related keywords, perhaps we can get from this method a short good ranking, But by the time the search engine algorithm is upgraded, it may be that your decorating site will lose these rankings. This is a user experience oriented optimization to get a long-term ranking.

The above three points is the author's recent summary of the local house decoration site in the ranking optimization on the easy way into the dead end, in fact, these problems are not only in the decoration online will encounter, many sites have these three common issues, and finally I would like to sum up this article: Honest man, sincere to do the station! This article by 61121 Music net http://www.61121.com/handwriting original, reprint please retain the source.