On the three elements of content construction and promotion of local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Factor one: Local portal content construction, convenience is the key

In the information age, many things no longer need their own place to run, the Internet brings convenience and fast, greatly meet the market demand. In particular, the local portal site is specifically designed to meet the needs of the small area of the market and launched. How to do a good job of local portal site, the key is to meet the local people's market demand.

Since the local portal is to serve the local market, we must let everyone participate in, so that the scope of services to expand, so the local portal site to the column set up a good plan. First in the release of information, if convenient, to inquire about the needs of various local masses of information as the leading content, can not be China, because this will not be fine, will appear to have no focus, more can not be done into the information network. Convenience information should focus on meeting the needs of the market, do not have to imitate the national large portal columns and information elements set. Local portal network is to do for local people to see, as long as can meet the needs of local people can, as long as the market needs to meet, then, your site will have commercial value.

It is obvious that the local masses of the Internet to query the most is nothing more than the real estate information, talent information, matchmaking dating information, second-hand information, local service agencies of the telephone information, merchants promotional information and so on. Of course, local news is also hot, but also because some topics are very sensitive, it takes a long time to approve and gather up some people for difficulties and so on, if your strength is not enough, or suggest not to do. Simply put, local portal network generally will be set up with real estate, talent and other types of information channels, but want to facilitate the effective classification of the search, such a function or there are deficiencies, there are still a lot of, and even some of the site information column is not based on information, but mainly information articles. This will result in putting the cart before the horse, here is to see useful information, if want to see what information article everyone on Sina, Sohu, to you do here. So, the local portal website Construction convenience is the focal point.

Factor two: The development of local portals, the vision needs to put the long-term

Local portal site in the long run is still a good business model, although upfront will need to invest, but long-term can be profitable!

The so-called local portal network, popular speaking is the effective part of local media, think carefully is the significance of its reasonable existence, as long as you can seriously investigate, and then reasonable planning, coupled with meticulous operation and sustainable development, must be able to gain the right to speak in the local media. Can make a rough calculation, a land-level city development Well, how to say, a year less then a hundred thousand of, more than hundreds of thousands of of the income should be reasonable. Besides, the future of local portal network competition is bound to be extremely tragic, is the cake who want a piece is not? Many of the major sites of the branch chain to join, coupled with the strong local media intervention, so that new companies and newcomers to the timely entry and development of the Internet innovation changes, so that the industry want to do well is not easy, But you know, risks and opportunities coexist, any one local portal site if you can pay attention to customer experience, continuous development and exploration, and then summed up effective promotional routines, in the past, is possible, but also to obtain a development opportunity. To know, in addition to strength, development is no shortcut, only to see who is more single-minded, more focused. Even if you are stable backstage, but the businessman is to rely on the facts to speak, the market is to test its existence value of the only benchmark Oh, only by their own ability and opportunity, the pace can be more stable!

Of course, local portals want to achieve lasting development, also need to combine the actual situation of the local Oh, only the constant attempt and cooperation of many Parties, will know what they are missing, need to add what, so that can be in the local site to open the visibility, but also allow the operation of the portal site to achieve greater development. Avoid a point, everything is not greedy, not short-sighted, to catch can be!

Factor III: the promotion of local portals, offline operation is very important

When you see the overwhelming ads, maybe you never notice something, but after watching the ads, you will know that if the ads do a good job, buy it is not impossible, like the current development of the local portal, the same truth, how can the local portal to do, so that its visibility up, Why not use the network as a net, circle a goal, not very good? But then, how can the local portal network to promote out, is your how to apply the means of the problem!

In the promotion of local portal network, we should pay attention to the need for the promotion of space integration, in other words, to be good at operating various activities. At the beginning of the time, local portal network information channel content is not much how to do? If you just want to wait for Internet users to publish, do not know when and where, naturally is not desirable, rather than a simple and effective way, is not better? It's like you can arrange for people to register all kinds of information for local businesses and the masses by street-by-lane. And then free to publish to the Internet, do not think that this is useless work, do not be afraid of the early loss of anything, to consider the future of the considerable degree of the line. Then each day to specify the information to register the task volume, and then summary printing into leaflets free of charge, must remember that the point is to inscribe their own URL and advertising words, so that people will remember you. At the end of the registration side propaganda, if the other side wants to know more information, it will automatically log on to your site, of course, some older people may not have a computer at home, naturally will not surf the internet, but if they do have the need, they will take leaflets to the Internet café for help to find information. You can't ignore these people, so it's a convenient and effective way to cost just 1-2 of people's wages plus every flyer that takes only a few cents, don't you think? Then how to do the publicity, you need to do more, what kind of activities can attract everyone's attention, in your limited scope , you can try to do a bit better to improve the visibility of the local portal network! As long as you work hard, there is nothing to baffle everyone!

Eforing News Network http://news.52fuqing.com do a good job in the local portal, convenience is the focus, the vision of the long-term, offline promotion is very important oh!