On the three factors that lead to the Web site's urgent shift

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The old saying good "people in rivers and lakes walk, which have not been knife." Time is gone, I stepped into the optimization of the industry has more than three years, but also after several site punishment. In the site of the most direct impact on the punishment of the drop in the rankings, followed by the site of the urgent turn, we are also clearly aware of not included, all the optimization is empty talk. And the author of the site has also encountered a number of episodes included in the tragedy, and finished all have its cause, only I can find the cause in time to adjust the corresponding strategy, out of tragedy. So the author today to share a few of their own experience in the reduction of examples.

The image above is the author of the site in the recent phase of the inclusion of the urgent turn of the tragedy, and its causes from the 3rd issue of this article, the revision does not pay attention to details. So let's start with a piece of analysis.

Factor one: The space of the site appears unstable

I think every webmaster should know the site is not stable, often not open words for our site caused by the negative impact of how big. On the impact of its inclusion, we all know that the search engine for the page to crawl is similar to a visitor to our site access. And a regular can not open the site how to let this a "tenant" of our site longevity Trust and trust it? Without a trust and stability of the environment, then do not talk about the site's inclusion problem. As shown in the picture above, the author has a previous stage server problem, lead to inaccessible, Netcom Telecom's speed is O, or even ping impassability, and it happened to be in Baidu search for a big update that day, this problem led to the author's site included a nasty turn, a nosedive, The author got the next purchase space should be more cautious lesson.

Factor two: The rapid decline of the chain of the website

Outside the role of the chain in addition to our site can affect the weight and ranking, in fact, can also be very far-reaching impact on our site included problems. Because the chain is also search engine spiders into our site a portal. Then how the chain will affect the inclusion? The main reason may be because the quality of the chain is too low, resulting in the promotion of inclusion, there is a sharp drop in the chain will also be included in the decline. I have also encountered this problem, because I have a cooking site, site has a lot of cooking experience, so I choose Baidu Experience Platform for the construction of the chain, when the author worked hard in the platform after one months of outside the chain, Nightmare has come, my Baidu experience account was sealed, and its upper chain is also deleted , the rapid decline of the chain, the ultimate implication is that the site included also lowered. The reason is because the chain is like a search engine into our site of a portal, and if these entrances to the rapid decline, then the search engine will naturally reduce the site and the index.

Factor Three: The site's revision did not deal with the details of the problem

What is the reason can quickly lead to the site's collection of lower? The answer is ready, that is the site's revision. And if the site did not do 301 redirects or 404 error pages, then the site will be included in the case is a nosedive. I have eaten this kind of tightness, because in the site revision period did not do 404 error pages, resulting in a large number of page links have become a dead link, and some of these included links will eventually be abandoned by search engines

Summary, in response to and caused by a variety of reasons for the reduction, the author concludes that the site in the revision period we must not procrastinate, the attention of the details can not be sloppy. Then is the choice of space need to work hard, can not covet petty gain. Finally, the construction of the chain should not only pay attention to the quality of the number of more need to diversify, will not because the chain was deleted to the site caused unnecessary impact. This article by the Shenzhen website Construction http://www.zijiren.net Edit, reprint please keep the source.