On the three magic keys of successful Word-of-mouth marketing

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Word-of-mouth Marketing in the end how fire, look at the recent rise of various Word-of-mouth network to know. With the continuous popularization of the Internet and in-depth, it has become more and more businesses attach importance to one of the marketing methods. The so-called Word-of-mouth marketing, is the enterprise in the investigation of market demand, to provide consumers with the products and services required, while formulating a certain Word-of-mouth promotion program, so that consumers automatically disseminate the company's products and services of good evaluation, so that people through Word-of-mouth to understand products, establish brand, strengthen market awareness, The end of the enterprise to sell products and provide services.

Word-of-mouth marketing to enterprises can have a huge role, whether tangible or intangible, it will eventually become a double-edged sword. Good word-of-mouth management, can help enterprises improve corporate image, product image, to achieve the image of dual marketing. Poor operation, will directly lead to the negative impact of enterprises, the company suffered huge losses. Word-of-mouth Marketing and E-commerce are inseparable, and now more and more enterprises to E-commerce as a carrier and consumers two-way interaction. But the water can ship also overturn, in the network this huge collection body, how to manage Word-of-mouth marketing is a question worth pondering, successful Word-of-mouth marketing What is the Basic Law treasure?

First, quality marketing, excellent product quality is the basis

Quality is the life of an enterprise, it is also the key factor that determines the product life span. Most consumers to the enterprise's first impression is starting from its products, and the quality of the product is a great significance of the consumer's "Word-of-mouth awareness." Therefore, before the operation of Word-of-mouth marketing, we should ensure that the enterprise's product quality is excellent. Inferior product is like rat smack, in the consumer safeguard mechanism gradually perfect today, it's living space is more and more narrow, let alone promote Word-of-mouth marketing, set foot on this road is suicide. As the basis of Word-of-mouth marketing, product quality should be put in the first place, only to ensure the quality, the customer will consciously to publicize your products, on the basis of the establishment of other services will have the opportunity to enhance the competitiveness of enterprises. Otherwise there is no basis for talking about development.

Second, to serve the winning, to provide quality products and services

If the quality is the basis, service is like a catalyst, catalytic enterprises to the goal of the road closer. In the same product quality conditions, quality service can highlight the competitive advantage of enterprises. But many business enterprise but to the service understanding is not in place, thinks the service is only a value-added. In fact, this concept is wrong, the service is included in the product. The consumer buys your product is equal to purchase your service, you have the duty and the responsibility to provide the quality service. The service is divided into two kinds: pre-sale and after-sale. Pre-sales services are more to attract buyers to buy your products, and after-sales service is the test of your service attitude, is responsible for the consumer attitude is often to retain the old customers, attract new customers the best way, it in the intangible can bring you unlimited business opportunities. Therefore, regardless of pre-sale or after-sales service, enterprises should be in line with the idea of customer first, so that they for your corporate image dissemination play an active role, and then establish a good reputation of the enterprise.

Dialogue-type interaction to listen to consumer voices

Communication is important, especially a successful Word-of-mouth marketing enterprise is good at communicating with consumers. Through interaction with consumers, enterprises can hear their own useful feedback information, the shortcomings into power, to complement the shortcomings of the improvement of the advantages of a good enterprise should have the basic factors. This can not only optimize the image of the enterprise in the evolution of the product, enhance the brand value, but also improve the quality of service. Conversational interaction can be understood in three ways: consulting, buying, and feedback. The first two points allow you to learn from the consumer's track of their product requirements, so as to explore potential customers, to win more business opportunities. Feedback compared to the first two aspects is more important, it is your basic basis for improving goods and services, only the pertinent feedback to timely follow-up product information, in the competition to maintain a leading position, thus promoting word-of-mouth marketing promotion.

In the process of Word-of-mouth marketing, each of the users involved in the dissemination of the marketing link is the hand, the company's products and image of the spread are relying on these word-of-mouth promotion. Therefore, every business should take the initiative to grasp the marketing opportunities, to do the above three magic weapons, laying a good foundation for your business profits.

Author: Dingtaisa

Original Load Program supermarket network http://www.cxcs.com.cn

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