On the three skills of stationmaster choosing the key words with value

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Webmaster Select site keyword, the first standard is the flow of keywords, the second standard is the keyword competition. And a lot of webmaster are through these two standards to determine their website keywords. Although this is very normal, but this choice of keywords can not really know whether it has value, after all, a lot of keywords have a very high flow, but the conversion rate is generally like. Therefore, the choice of keywords should be added if there is value, so that the selected keyword is more conducive to the webmaster to do the promotion of optimization, or to do a meaningless word, even if the daily flow of thousands of what is the use of it? Today I talk about the analysis of the site keyword is valuable methods:

Starting from the number of bid promotion

Analysis of the value of a keyword, first look at the search for the promotion of the bidding can know, after all, a keyword if there is no value, who is willing to take money to throw water drift? So, for the site keyword is really valuable, then the number of bid promotion can be at a glance. and webmaster Choice value keyword, can also from the competitive degree of competition to analyze keyword heat and whether it is easy to optimize. After all, the more you bid, the lower the chance that the word is in the home page. Like the domain name of this keyword, search lead zhi home accounted for 80% is to promote the auction, and so even if the optimization of the first page can not row to the front, the most is followed by the bidding, so ranked in the top three and the next three-bit traffic difference is very large, basically out of the first five-bit traffic are very small. Therefore, for the keyword has no value, the number of bid promotion is the most reference point, of course, according to the situation of the auction can also see the optimization of the keyword up to whether it can bring the desired effect.

Second, from the Baidu Index to start

Webmaster Select keywords are like to use the Baidu index, but very few webmaster to the overall function of the main index are analyzed. In fact, Baidu Index can be a keyword details are covered. such as user group distribution area, urban distribution, age, gender, education, occupation and so on. These can be used as reference parameters to analyze the value of keywords. And Baidu index is to see long-term flow, so that the webmaster can see whether the keywords are artificially brush out of the flow, the number of daily traffic keywords, keywords, such as the flow of stability. Can be based on their own web site needs to which aspect of the user to choose, for example, is a beautiful picture, mainly for male netizens mostly, naturally through the search keywords in the sex ratio can be analyzed whether the key word is mainly male users, naturally this special targeted choice of value keywords. And the most basic analysis of value keywords because the lyrics is not strong enough.

Third, starting from the degree of attention of competitors

Learning Web site optimization can be learned with opponents, learning to promote the site can also refer to opponents, and opponents to judge the value of the keyword, of course, is not a rival Mo. Therefore, a keyword is valuable, then the webmaster can analyze the competitor site whether there is this keyword, the opponent to the importance of the keyword, and analysis of the opponent to the importance of the keyword, you can use the home page to optimize the keyword, link anchor text Use this keyword, The external chain anchor text uses this keyword to analyze these aspects. This allows the webmaster to roughly judge the level of the opponent's attention to the keyword, if the opponents do not care, nature will not be used to optimize the home page. Therefore, for the keyword is valuable, from the opponent's website to find the answer is the simplest and most practical.

Through three aspects of the site to analyze the value of keywords, you can let the webmaster do not worry about their own to do a low rate of conversion, not even the conversion rate of the key words, for the mall class site is so, a lot of keywords are high flow conversion rate is low, so, choose the real value of the key words, is a big problem ah, Webmaster should be cautious again, after all, once in the word put a lot of energy, but not the desired effect, then the webmaster even cried no tears. This article by the www.yybbs.com Yueyang NET exclusive feeds, reprint please leave the link, thanks!