On the three steps needed for the successful popularization of soft writing

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The use of soft text to promote marketing is not a strange thing, now whether the enterprise station or personal site or portal site, are like to use the soft text promotion, especially some self-marketing-type web site for the soft text dependence is very large. Although the use of soft text can hide the ads, do not allow users to read when the goods are not available, but not as long as the soft text can promote success. Just like the success of the entrepreneurial tools to you will not necessarily be as successful as him. Therefore, the successful soft text promotion must first consider whether the user needs, can be justified problems and methods to solve. Today I talk about how to successfully promote the soft text of the steps:

Think of the reader's preference

It's not really good to say that your own soft writing is good, it's just a personal opinion. If the majority of users say your soft text is valuable, write well, that is really good. And just like buying clothes, if the shopkeeper kept the praise of clothes how good, then he will only think of him as a marketing only, if there is a third party said that the clothes are really good, they bought a feeling very durable and so on, the effect is greatly different.

Therefore, the webmaster in writing soft wen, should learn to change position thinking, don't think of yourself as a salesman, you should think of yourself as a consumer, to a third-party perspective to write the article to meet the needs of users, so that the written soft text is equivalent to the success of the promotion of half, the remaining half to see the quality of the soft text. For how to learn to think, this requires the webmaster in writing to consider if they are users, since the need for this type of goods, the most concerned about what information, the most want to know what, and so on, so you can know how to write in line with the user needs of the soft text, this is the first step.

Second, bold innovation to make the article more fresh

Too traditional article writing style or too repetitive content for the use of soft text marketing does not have any role, not to fantasize about the needs of the user to help. In addition, like the current network events, once the beauty can be popular, but now it is more than the ugly way can quickly, like this year's sharp brother, roaring elder brother and so on the hot events, the most important way is to dare to innovate, subversion of the user's vision.

Therefore, in order to write in line with the needs of users of the soft text also need to master the Bold innovation, with novel content to attract users attention. How to innovate? There are several ways: A headline is novel enough, because whether the user can read the article, first of all need the user to the title of the cold or not. Second, the content of a unique, after all, every user wants to see the article is fresh, rather than repeat on the network to repeat those who read several times the article who will be interested to continue reading it. Three-text-style content, the whole text is the introduction will appear too monotonous, easy to make users produce aesthetic fatigue, and the combination of pictures to Wushu is greatly different. So dare to innovate, nature will be able to write in line with the user needs of the soft text, this is the second.

Third, to abstain from exaggeration and gain the trust of readers

To allow users to recognize their own soft, then need to first recognize the needs of users. As the saying goes, to want others to Hello, first of all to others good, this is a kind of mutual aid psychology. and users of integrity than anything else is important, like their own to buy food, if to a weight store to buy things found, naturally there will not be two times to buy. The same soft Wen also need to be honest Wushu, do not put the user as a fool to cheat, the ultimate disadvantage or their own bale.

Especially in the use of soft text to promote goods, honest Wushu their own goods in the advantages and disadvantages, you can make users feel very real, usually in this case, the conversion rate of soft paper is very good. Now many webmaster use soft text to promote when they like to exaggerate the function of their products, get a momentary benefit is useless, but also lost the user's confidence in their own goods, if the user has two times to purchase demand, naturally will not think of your goods. So write in accordance with the needs of users of soft text, the same need for honest Wushu, so as to more easily win more users, to achieve greater turnover.

If your soft text does not meet the needs of users, blindly according to their own ideas to write, such a soft text can only be to see for themselves, soft text is not like micro-blog, micro-blog to write their own content can also attract the attention of users, and soft text on the contrary. Therefore, the successful soft text needs to be written into the user's needs. This article by http://www.yisoo.org Yiyi film Net exclusive feeds, reprint please leave the link, thanks!