On the three trends of mobile search in the future

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With the increasing market share of mobile devices, we have to say that in the search industry The future is the world of mobile search. According to statistics, the current search traffic from mobile search has reached 20%. And with the development of mobile devices, this data will continue to grow. The increase in mobile device search has also given us a new challenge to optimize the industry, the future optimization will be more difficult, because we need to face more search equipment. In 2012, the flow of the search is expected to double, reaching 40%. As a webmaster we must not ignore the rise of this force, since we need to optimize mobile search, then we first need to know mobile search in the future trend. I simply share the trend of three mobile search.

One: Language search

During the iphone last year, Apple also launched a voice service Siri voice control feature. With this feature we can directly turn our iphone into an intelligent robot, which can be used to make weather queries, search queries and so on. Meanwhile, Apple's rival Android is also launching a voice-operating system in the short term, and the innovation of the phone's functionality will change the search behavior of searchers. The author thinks that the future mobile search will bring voice search into one of the search channels. And just say a few words can search, will make many search users discard cumbersome keyboard input, using voice search.

Two: Further "fragmentation" of search results

With the growing variety of mobile devices, the main mobile devices currently include ordinary mobile phones, smartphones, tablet computer equipment. And the search results on these devices will be different, not only between these three, even with our PC Desktop Search results will be different, I think this will be mobile device search results of a major trend, and users on different devices on the search behavior and search purposes will be different. For the transfer of equipment search results further "fragmentation" as our webmaster must be reasonable to deal with each type of equipment to develop different optimization strategies.

Third: Mobile search will be more personalized, localized

As Google launches a number of products such as encrypted search, Google +, search plus your World (SPYW), and so on, further narrowing the personalized search. Future mobile search is no exception, mobile search will become more personalized, mobile search results will also be based on search location, search preferences, as well as personal social networking information and so on. At the same time, I think that based on the characteristics of mobile devices, mobile device search results will be more localized, your search results will be with your local search results near the main.

In summary, mobile search is a big market for us to optimize people, but it is not only an opportunity but also a challenge for us. Reasonable analysis of mobile search trends and the development of appropriate optimization strategy will bring more opportunities for our site. This article by Baidu AV movie Net http://www.12345tv.com/original, reprint please retain the source.