On the tip of the tongue China's inspiration to agricultural electricity dealers

On the tip of China, the Chinese people's desire for food, has been a lot of praise; in the second season after the premiere, around the "tip of the Tongue," the theme of the home appliances business, many websites even launched the program's ingredients to attract public attention.

This program is hot, on the one hand, it is through the way of video through the panoramic understanding of China's vast background of the food culture differences, and from food, production, edible and other aspects of the meaning of food interpretation, many people on the program of most of the food is a little knowledge, or even contact, Geographical differences caused by the diversity of food culture must be able to arouse the sympathy of the audience; on the other hand, the change of social background, especially food safety, the change of the concept of consumption, so that people pay more and more attention to diet, the original eco-products are favored;

The concept of agricultural electricity quotient and the food electricity quotient difference, he paid more attention to raw materials, such as fresh products, vegetables, fruits, etc. although this kind of products and people's life is closely related, but because of the special attributes of products, supply chain has been a key factor in the development of the, but in the last 2 years of exploration process, Has emerged a number of good word-of-mouth enterprises, such as Shun Fung optimization, the original Life network, Tuo tuo workers, and so on, in a large number of electrical business model, on the operation of products mainly include the origin of direct supply, regular curtilage and "landlord plan", their common point is actually realized the food from the origin to the consumer's kitchen, This is only the most basic business logic of agricultural electricity dealers. On the tip of the tongue of China, the agricultural electricity provider to provide another idea, ready-to-eat materials from the "hand" to the "entrance" of the transformation. Consumers may not be unfamiliar with the ingredients, but the unique food that is formed under the different regional culture is the place that really attracts the consumer, a cookbook may be the essential thing of each kitchen, the website of the specialized makes the cookbook also many, but the food material supply and food's production never very good union. Agricultural electricity dealers have the innate advantage of this work, that is to say, by presenting recipes on the website, with a clear food production process, multi-angle pictures and video displays to attract consumers ' interest in food, and then on the same page to provide consumers with the production of food ingredients combinations, to provide consumers with value-added services outside the product.

Products, in the form of the tongue in the spread of China by recording food collection, production, taste the whole process of the way consumers "virtual" experience a gourmet journey. Compared with other food programs or communication methods, the biggest feature of the documentary is comprehensive, so, for agricultural electric business, can also be a variety of display forms to achieve the purpose of sales, to provide consumers with ingredients is the basis for the static diet into dynamic video not only more vivid, but also to consumers on the ingredients, Food has a more real feeling, in fact, can also be used as a way to visualize the flow of food, so that consumers at ease.

Whether it is agricultural products or other business, the future trend will be more refined, accurate service for consumers; on the tip of China, it provides a good model for reference; ingredients are just the material to achieve the goal, the production of delicious food and the experience of the process of cooking is the most concern of consumers; The transformation of the entrance "is only a simple extension of business logic, but it is a qualitative change for consumers."