On the topic of site positioning

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The internet from the birth to the present, can be said to have been in the development, based on the Internet services are thriving, but the traditional internet business has been the major pioneers to seize, the follow-up of the entrepreneur is difficult to make a contribution, after all, not everyone can think of Taobao as a huge amount of money to be used The new profit point and new mode of operation of the website is put on the agenda.

To be profitable, the content of your site is better than others did not think or say prominent, so, in preparation for a website, the theme of the site has a basic but accurate positioning, which is related to your profit point.

We know that any one enterprise (unless you do not want to grow and develop) have their own positioning, site positioning is like the positioning of enterprises, the fate of the site determines-whether bigger.

Is that the location of the website? The so-called site positioning is the role of the Web site in the Internet, to the target group (viewers) to convey what the concept or what services to provide, through the site to play what role; Jane, what's your website for? Therefore, the site positioning is quite critical, in other words, site positioning is the site construction strategy, and the site structure, content, performance and so on are positioned around these sites.

The site's positioning must be based on market research, Chairman Mao once said: No investigation will have no say. Only when we investigate the market, we can have an accurate idea of the location of the site.

For example: You see Taobao profit, you move, also want to do similar site. But if you blindly invest money, operation, absolute loss. Taobao has developed to a relatively high altitude, it is difficult to have similar sites over, it is not worth to follow.

What we should focus on is that there are no sites in the market (mode of operation) or similar but developing and not many sites, and we are moving in these areas, so how do we know what's on the market?

This requires us to know more about fashion and more about fashion. Here I strongly recommend that you pay more attention to some of the new career types announced by the state, usually the birth of a career, accompanied by a new field of information requirements, I will not say more, because of people and circumstances vary.

The following article refers to the market and other articles, there are deletions.

The 07 area of concern is worth exploring in these areas.

Compare Shopping Search

Comparison shopping site is a specialized vertical search engine, its main function is through the collection of massive information, to provide consumers with accurate goods, business information, so as to help them in the online shopping time-saving, save money and worry. At the same time, compare shopping network for businesses to provide an efficient network marketing platform, to help businesses with very low promotional costs to obtain a large number of targeted users very high.

In Europe and the United States, comparison shopping has become a consumer very agreeable way of shopping. In June 2005, E.w.scripps Company acquired $525 million for bizrate.com;2005 August and ebay bought Shopping.com 620 million dollars. December 2005, Gus Company bought PriceGrabber with 485 million dollars. These acquisitions have fully explained that the comparison shopping site has gradually become an efficient and low-cost mainstream network marketing channels.

In China, comparison shopping is still in the bud, slow development, difficult to break through, this situation is expected to improve in 2007. It is understood that the domestic ya-ya shopping, search must purchase, top nine nets and other comparison shopping websites, in the past 2006 years appear placid, compare shopping can rise, get a substantial breakthrough, see its 2007 years of doing.

Fashion Product Sales

In foreign countries, online diamond jewelry sales and search engines, online tourism and other six major internet e-commerce success stories. In the United States, BlueNile, Ashfold and other online jewelry sites on the Nasdaq listing, its sales performance and influence far more than traditional jewelers. But in China, online jewellery retailing is much more backward than other industry sites. Many of the domestic online jewelry shopping mall, seems to always appear tepid. In 2007, however, all this was a turnaround.

Today, retailers in the online jewellery market can be said to have caught up with a big increase in revenue. IDC organizations insist that the online jewelry market will not only grow faster than the consumer e-commerce market, but also faster than the U.S. Internet application market, all of which will be reflected in the 2007 China online jewelry market. At present, in addition to Taobao, ebay and other comprehensive e-commerce sites, Beijing's 800 worship, South China "Crazy Stone", nine diamond Network in Shanghai and other professional jewelry online sales sites are no exception to the expression of foreign bluenile model, to build China's first fashion jewelry mall. "Crazy Stone" is also the ingenuity of the introduction of "Personalized custom" service to meet the discerning fashion of the people's appetite, and took the opportunity to launch a special special for the college students market, to ultra-low prices into an increasingly large university fashion consumer market.

China is already the world's largest diamond consumer market after the United States. 2005, China's diamond market share has exceeded 100 billion yuan, and at a rate of not less than 20% per year continue to grow. Diamond Jewelry as a luxury, in the cost of saving the traditional expensive shop online after the sale of the absolute price advantage, this is the Internet to buy jewelry products such as the biggest characteristics, but also the most powerful magic weapon to attract consumers. It can be expected that in 2007, China's online jewelry sales site will enter a blowout.

Online Intellectual property Transactions

Knowledge is wealth. This is in the coming turbulent online intellectual property transaction wave is particularly accurate, and the Granville guest market is also entering a benign development track. It is understood that c2cwitkey (wit: Wisdom, Key: key) through their own ability to show, prove and good business, the ability to transform the capacity of the product, and the need to establish a consumer-to-consumer relationship between the sale and purchase, such a Granville guest group is called C2cwitkey.

"China Wei Ke (witkey) business model and investment prospects," the report shows, after 2005-2006 years of development, China Granville Guest mode market users to 600,000 people, the 2007 China will be expected to the user model of the size of the increase to 9 million people, year-on-year growth of 1400%. This will be the first year from the introduction period to the development phase.

With the World Manager Community (bbs.icxo.com) for senior management personnel to provide entrepreneurial advice, career planning management consulting and other intimate personalized services and rapid rise of the same, k68.cn this kind of meeting the needs of users of the functional Web site is becoming the new darling of the current Internet. And the latest intellectual property online transactions, creative products Sales Web site "Midas" Network (www.crazystones.com.cn) is a new field, the domain name registration, trading, trademark transfer and patents, copyrights, Wei guest creative products such as trading as the main business content, in particular, appears to be professional, The site proposed to build intellectual property planning "point Stone Plan", a new introduction of intellectual property packaging, planning, news dissemination, integrated marketing, such as a full set of business philosophy, made clear that will strive for these intellectual property rights into productive forces. It is understood that "point stone Plan" is "Midas" NET in 2007, the main service project, its "knowledge of the achievement of capital, creative business" business philosophy is expected to be in the online intellectual property market emerging, and become a beneficial attempt to market development.

Pet care, matchmaking (a few days ago someone asked me to have a pet site source code)
With the domestic people's favorite pet upgrade, 2007, to Cats, aquarium pet-oriented website or will emerge. There is no doubt that the domestic pet economy has arrived, pet sites will have a group of lovely and loyal fans. You see, there are so many pet hospitals, pet salons, pet care sites will also be springing up.

At present, engaged in pet breeding and disease prevention, the daily health care and management of pets, the pet for scientific beauty, to the injured pet on-site ambulance, pathological care, surgical care and rehabilitation care, such as online business rapid development. In Shenzhen, Hangzhou, Guangzhou, Chengdu, Beijing and other mainstream cities, specifically for pet Shang also in full swing ... The Pet care website has a promising future in 2007. In China, the Sea network, China's Pet Aquarium network, the harmonious Pet Network and other professional web sites to pose as a portal, hoping to take the opportunity to occupy the next pet economy. Sea network of online pet matchmaking, the Chinese pet Aquarium network business trading platform, is a pet-type website Management a breakthrough.

2007, the network market will continue to warm up, in the face of the increasingly prosperous e-commerce market, vertical subdivision has become the trend. From comparative shopping search, online jewelry sales to online intellectual property transactions, pet matchmaking and other market segments, we can see a rising market hotspot in China.

In addition to these areas, in the traditional website, some also deserve our attention, but we must pay attention to the following three aspects

Do fine: Fine is to ask you to choose a good project, grasp good positioning

Big: I say here, mainly refers to the atmosphere, content enrichment.

To be strong: To be strong is to become the leader in the same industry

For example: Dating sites, video-type sites, local characteristics and classification stations and so on.

The above is only a personal point of view, welcome to discuss.

In addition: No matter what website, must really pay, have to pay must have harvest, as long as you have perseverance.