On the traditional enterprise soft article from Sina's micro-blog offensive

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How to make the matter fine and silent? How to do soft wen not to detect is not soft, it is estimated that many writers are eager to reach the highest State bar.

In the morning to see 2 of the News about micro-blog, all major news portals accounted for a lot of good bit. One is that the world's richest man, Bill Gates, opened the microblogging news.

What is the character of gates? Gates arrived in Beijing September 26. According to news reports, yesterday, Gates opened Sina Weibo, which is a copy of Bill Gates's Twitter version.

According to news reports, the first microblog blog was issued 18:53 27th night. From the picture can be seen, there are Sina v-word real name certification logo. In just 2 hours, Mr Gates has tens of thousands of fans, and it is easy to see Mr Gates's popularity index.

The other, too, is with the new news this morning. The title is "Netizen 24 hours Micro-blog Relay Big Rescue."

The article is written this month 10th, Jiangxi Demolition Incident after the incident, said that the injured family one member, through micro-blog sent for help, many users after tens of thousands of forwarding, staged a 24-hour micro-blog relay rescue.

This article is very touching, in the initial reading, completely immersed in the incident. Later, when I read it carefully again, I found that there was a little taste in these 2 small pictures.

To take a closer look, the 2 articles are also published on the Sina website. Liao to say is not to study whether the soft text, or is not intended to bring such information, but want to say, soft Wen also has its news mode. This effect is easier for the user community to accept, for example, these 2 articles are written in Weibo, but also to the point of Sina's own microblog, so that users read this news to enhance the impression of this information.

And for some traditional enterprise online propaganda, usually still in straightforward period, is directly sent a large number of horses to the forum, the community can publish all the information, the so-called ads. The effect is not ideal, in the end instead foolish lost the watermelon.

If a change of perspective, the industry for their own enterprises, investment concerns, in-depth research, or simply write some conducive to understanding the industry and related content to publish, it will be more valuable than simple ads, and not annoying it.