On the trend of 2014 SEO

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Many of the seoer are reflected in the 2013 SEO more and more difficult to do, and even a lot of seoer has quit the industry. Is SEO difficult to do, or we do not keep up with the pace of algorithm updates? I think it is not up to the pace of the algorithm, from our many cases it seems that SEO is getting better. 3721.html ">2014 year SEO will develop?" We'll look at trends:

Our view is: pure commodity site rankings more difficult to do, and the data query station site ranking is very easy.

What is a commodity station site? All we do is the product station of the enterprise is a commodity site, is to show the main product to do the transaction site. Our company's home page is the product picture and performance parameters, and then connected to the inside pages, and finally to the main product deals. The second is to introduce the product features and effects of a single page, which belong to the commodity station.

Why is the commodity station going to be eliminated? Because Baidu is a platform based on query information, no matter what kind of goods to query the information of the people and competitors far greater than the purchase of users. But the commodity site does not meet the needs of users to query information, which will affect the search user's needs, thus affecting Baidu's search experience. Since then Baidu why not will these websites slowly eliminate? Baidu does not go to see your site whether more transactions, whether to make money, he is concerned about your site can help him to retain users. If your site is only able to retain a small number of people who need to buy, but not to retain the query data, then the algorithm will be your ranking backward. From the beginning of this year to now in search of a specific product keyword in the home page appeared platform information and shop rankings, and many of the independent site ranking is not good. In the rankings of these platform information is better than the content of the more comprehensive and meet the needs of some information, according to the truth should be the product parameters to introduce a comprehensive information and the weight of the platform to determine the ranking of information, rather than information perfect information ranking better. For example, in the search for "Diesel generator price" home on the emergence of some platform rankings.

2014 What kind of site rankings will be better? The ranking of course is that those who meet the needs of the information users, whether it is a separate site or an introduction of the page or platform of the shops, blogs. These rankings will be easier to come up with than the current product page rankings.

What's the operation?

(1) in the site to provide material content, such as we search a word cutting machine, in the Drop-down box inside the cutting machine model, cutting machine pictures, cutting machine safety operating procedures, multi-line cutting machine, cutting machine prices. Usually it seems that in addition to cutting machine pictures and cutting machine price is conducive to the user's deal, can not do so now. Since the user has some other requirements then we are in the site to provide cutting machine model, cutting machine safety operating procedures, multi-line cutting machine The contents of the data. Not only to meet, for download needs to provide download links, video needs to provide video playback.

(2) Recommend our products when meeting demand. Once our content provides the user with the knowledge, then we recommend our products in the page is more acceptable to users, and indeed users need. If a user after reading an article about the type of cutting machine, to the end you did not give him a reference to the product, then it is not fully meet the user needs of content. As long as you can keep it, then the site to recommend the product is your own set.

Summary: 2014 more attention is in the user, Baidu algorithm is always tend to search the user rather than the site of the deal. So meet the needs of the search data population is the focus of next year's optimization, just to deal with the existence of the site has no value, and no readability, will be slowly eliminated.

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