On the trend of website development in the 2014

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The development of the Internet has now been transmitted from the original one-way information, slowly turned to information sharing, information manufacturing, everyone can be the manufacturer of information, search engines are beginning to adapt to the current trend of development, has been changed in the algorithm, from the green Luo algorithm to the current intimate algorithm, to the upcoming Baidu Cloud project, We can find that the search engine is constantly looking for, matching, discovering, and integrating the users ' needs from the huge database, the basic experience is high, the information correlation is higher, the resource value is high, and the information to meet the specific needs.

1, pure Enterprise product station will be eliminated

The next generation of Web site content will not only to buy and sell products, more in order to meet the needs of users to query information, the simple sale of products to the website eventually eliminated.

The reason is simple, users in the Internet to find information needs has become a major demand, whether consumer goods or machinery industry products, user inquiries have slowly from what to buy?

How do you buy it? How can you buy it? How to solve the problem? These from Baidu Drop-down box and related search has been seen clearly.

2. Basic Experience Degree

The next-generation Web site for the basic experience of the site will be a focus to consider the aspect of the site's functional experience, browsing experience can allow users to have a good enough rating, will be about the final ranking of the site, and even survival. The reason is very simple, the user does not like the website, the search engine will not give good traffic entrance.

Who lets search engine lose user, search engine will abandon who. So no matter how gorgeous the web effects, if not to give users a comfortable enough experience, it will be the site's sweet poison.

3. Information correlation

This point in Baidu's intimate algorithm and Baidu cloud images are reflected incisively and vividly, for example, you show on the site a sunscreen, the previous site only to show the product pictures, brands, introductions, prices, but users want to know just these? Obviously, this is not at this stage to meet the needs of users, as an example , what else does the user need to know?

(1), sunscreen use methods (tutorials, videos, for different skin use precautions)

(2), how to identify their own skin, targeted products recommended

(3), the actual use of sunscreen cream effect

(4) Evaluation of other people's use of sunscreen (community sharing)

(5) News report on the sunscreen

(6), sunscreen side effects

Through the above description, for the search for more than a single product, users need to know there are many, the next generation of Web site will be a user needs as the core information integration platform.

4, the next generation of Web site shopping process will also change

With the current micro-credit marketing, we can clearly feel that micro-communication for users to buy the product gradually play a leading role.

For example, I've been watching your home sunscreen, the traditional way is to have a comment at the bottom of the Web site, but this comment is not real time, the real credibility is not very high, because these comments are not people around you, that is to say, the people of these comments you do not trust, and in real life, If someone you know is telling you that some sunscreen works especially well, you'll be very sure about the product even if you've never used it, because your friend said that you think the comment is believable.

So the deciding factor for whether users will buy the product in the future is not a cold comment, but a little communication and a circle of friends!!!

That means that social networking will be a necessary feature of the next generation of Web sites, meaning that the next generation of Web sites, not only need information integration, Web site and micro-communication tools integration will be a trend, the site's social properties will be strengthened.

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