On the true meaning of SEO

Absrtact: Near time, accurate say is nearly four months, Baidu update is more confusing. Often there will be pure handmade, conscientious original site was K, which makes a lot of grassroots webmaster is disappointed, I also have some feelings. The author's website Road rice net from the beginning

Near time, accurate say is nearly four months, Baidu update more confusing. Often there will be pure handmade, conscientious original site was K, which makes a lot of grassroots webmaster is disappointed, I also have some feelings. The author of the Web site road from the beginning of the weight of 4, was once K's even the home page is missing, and finally directly by the hair, that is, the so-called joined the Baidu blacklist.

But I firmly believe that can restore daily day and night to deal with this site loss, after being K, so I become more careful, lest a careless offended Baidu, lest sink the site in the land of perdition, so every day adhere to the original content of the update, the author in the previous article "adhere to original update, to create quality website" In a separate author, So there is no such burden. Today I would like to be engaged in SEO three years of experience to sum up what is the real SEO, not to the place, I hope you understand, but also look forward to you to put forward different views.

I think the real seo is "no seo." Why do you say that? I look at the major websites, really ranked good, included a good site most of them did not deliberately to do SEO, that is, no artificial seo. I have taken a small station to do experiments, found that the site simply fill out a simple description and title information can be, do not write the key word is not serious, ranking so good. The author summed up what is "no seo":

1, regular daily fixed regular update original articles, spiders adapt to each site need a process, this process is to see if you update the law. Try to choose to update at 9-11 every morning, because spiders crawl more frequently at this time.

2, the exchange of links to adhere to similar sites preferred original. Many sites exchange links, no site type, only according to Baidu's so-called weight and high pr to exchange, but, this kind of friendship link to the site so-called weight promotion meaningless, if the assertion has effect, at most performance in the PR promotion effective. The other is Friendship link strokes text remember not to use the same keyword, you can use the long tail keyword or high relevance of the keyword, the author believes that the external chain of the main key words of the description of the text to maintain around 60%.

3, outside the chain only natural. Many friends do outside the chain, often publish or reply to meaningless posts and outside the chain, not knowing this kind of outside the chain will not give the keyword rankings bring any effect. Post and reply content also need to pay attention to quality.

4, more high-quality original articles. such as direct cast to the webmaster network, Chinaz, 45Fan and so on. Note: Before submitting, if you can not guarantee your site quickly included, do not send to webmaster nets, Chinaz, such as high weight site, because if you do so, your own site to become false original article.

5, the structure of the site and the layout of the chain. A site is good or bad and keyword ranking, I think the site structure and the layout of the chain is very important, Web site layout refers to the site layout and directory structure to be reasonable, within the chain naturally refers to the internal link of the article, and the inner chain of the permeability is extremely important, specifically refers to each article can be effective and regular links to another article. At present, many web site source code has this function, such as DEDECMS chain "related articles" is the best internal chain performance. The author believes that the most reasonable manual chain, if the same keyword is used to describe this method, the search engine found that this is suspected of cheating, so the excessive optimization will bring disastrous consequences to the site.

6, carefully analyze the pros and cons of the competitor website. such as competitor site submissions, competitors outside the chain of aggregation, the structure of the competitor site and so on.

7. Learn to analyze IIS log files. The IIS log file can provide data such as the current spider's activity in the Web site, the number of sites crawled, and even some spider IP can provide information about the existing situation of the site.

8, do not blindly follow the so-called SEO mantra. SEO The biggest disadvantage I think is the misinformation and uncertainty, many so-called seoer published on the website of the article accurately said is completely irresponsible. Hit a pen side, such as the site is in the update period, some site keyword ranking upgrade, and some site keywords will drop, a lot of seoer will think is not done what should not do the action, so that the site keyword down. In fact, the crux of the problem is not here, and it may be affected by other factors.

9, from June to today, a number of websites have encountered unprecedented dilemma. Baidu also issued a statement in this period, said is "algorithm update", and the author more think is Baidu internal algorithm error and caused the search engine industry turbulence. But I still believe that Baidu can come out from this dilemma, give us these grassroots webmaster a satisfactory answer.

10, SEO is adhere to. Every seoer need to have enough patience and good mentality, a successful seoer often said that the site has not experienced by K can not be counted as seoer. So no matter what the site encountered, we need to calm the mind, careful analysis and use of the power of netizens, comprehensive consideration of the site may be wrong.

Summary: I think the real SEO is not deliberate, not excessive, not blind, not irritable. Do the above four points, I believe your site will have a "quality" leap.