On the two characteristics of target market: localization and marketing

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The rapid development of the Internet for us to provide a variety of convenience, but for many stationmaster is also a kind of pressure, because a large number of daily consumer competition has reached the white-hot, so some webmaster chose relatively easy to enter the niche market. However, after finding a niche market, it is not possible to enter immediately, must consider whether the target market is online? Can users focus? Is there really a user presence? In general, there are two major characteristics of the target market: the availability and the marketing.

First, the positioning: To determine whether the target market is online. Since it is a niche market, since the competition is not so big, so first of all to consider whether the target users on the Internet. According to the report published by CNNIC, the largest proportion of young people, especially students, did not explicitly mention the proportion of farmers to the Internet, so these characteristics determine some products, although there is a certain market, but the market is not online. such as seeds, fertilizers, pesticides and other related products are not suitable for online sales. In addition, some products of the market can be based on experience to determine whether it is suitable for network sales, such as colds and fever medicine. So according to some data reports and relevant experience can be judged by the composition of Internet users to determine whether the target market is really online.

Second, the marketing: To determine whether the target users can focus on positioning. Here, the focus of positioning is not an absolute focus, but in general direction, whether the target users have gathered on the web site, such as SEO, IT, apparel and other industries have relevant forums for users to disseminate information and discussion. Then network marketers can according to different industries, in these popular places to promote and promote. If the target users are more decentralized, can not form an industry to gather users, then in the publicity and promotion of efficiency will be too low, the effect is likely to be less. such as oil, salt and other daily necessities are used every day, but rarely gathered to research and discussion, marketing of this product has a great difficulty, not suitable for network sales. If the target market can be fixed, then there is a general direction in the promotion and promotion.

Finally, tap into your customers: the target market and the target audience are two different concepts, and the target market does not identify the target user, the target user is the person who buys the products and services, and the target market is the beneficiary of the product and service. For example, child baby products are sold on the internet very well, but the target market is children and infants, but the target customer is their parents. In addition, for example, in recent years very popular SEO industry, many SEO forum members are not the real target users, but they are doing SEO people, they do not need SEO services, they are just learning and exchange SEO knowledge. Therefore, SEO service providers should not be in these forums to vigorously publicize and promote, because it seems to be the market, in fact, is not the market, the real user may be even SEO this word has not heard of ordinary enterprise companies and personal webmaster.

The above from a few aspects of simple to summarize the target market positioning and marketing, different industries of course there are different markets and marketing strategies, but these two characteristics can give you a way to let everyone reference, hope to webmaster friends help. OK, today is here, welcome you and I contact, this article from: Can buy cola net, URL: http://www.kgkl.cn, also welcome reprint, reprint please keep the link, thank you!