On the two qualities of entrepreneur in Shi Yuzhu

"History bold" and "gambler" is the pronoun of Shi Yuzhu, he said he was a "coward", the company has been operating 0 debt; he has a passion for red and white color, but also for the market Sharp, launched a series of health products, despite the controversy has been the way to sell.

He is Shi Yuzhu, the founder of Giant Network Group Co., Ltd. Experienced ups and downs, he said, now to see things very light, business management is also bold to let go, back behind the scenes. He said that people in the continuous failure to grow, after the failure of the reflection can really see things, see themselves. Shi Yuzhu thinks, savvy and diligent can endure hardship is the entrepreneur must quality, have these two also means successful half. The following is an excerpt from the Shi Yuzhu interview:

In China to do business or low-key little good, low-key a little trouble things less, too high profile of the trouble more.

It used to be called "history bold."

1997 is the worst time for a giant. I have always been a very absurd person, do not act according to economic rules, feeling that people are more daring, how much production. If it was called history, then I would have been quite appropriate. I have done more than 10 industries since the giant Hancock, which is to diversify. Management is also very rough.

At the bottom of the time, I often a person in the room, in retrospect of my past, I have done wrong, think, if I want to start again, those places I need to overcome, what mistakes are not committed, I have in the past what shortcomings.

I think this paragraph of thinking, including and internal (staff) of criticism and self-criticism of the meeting, let my subordinates to criticize me, this process for me, although can not be said to be reborn, but at least my whole way of thinking has a great change, including work habits, some practices Ah, changes are great. Now look back, it is from a silly boy to become a relatively rational work, engage in a business person.

The lowest point of the first few months did not have confidence, because I have been trying to cover up the giant building, want to cover up this trough to go out. I have been doing this work, and finally did not succeed, so at that time I began to be unsure. When I suddenly found that the building could not be covered, my focus shifted to I want to do a product, rely on a product to redo.

When people are in good times, they are not arrogant when they succeed. You have a not admit defeat of this energy, again difficult to pass. So I suggest that they (entrepreneurs) at this time can be strong, there is no hurdle, of course, not by sleeping big head sleep in the past.

In fact, in a way, people encounter setbacks is a good thing. People in the success of time, in the smooth, in fact, there is nothing to learn. Only those who fail, the sum of the lessons is often profound and indeed useful.

Learn from Liu

I was in the most difficult 1997 years, ready to do the brain platinum has not done, to find Liu in-depth chat once, ask him some of his corporate culture. Later, our company's corporate culture, is to absorb a lot of his company.

The first one is to do what you say, do not do it. This word is very earthy, but very practical, this was provoked by Liu, he told me this standard. Because I used to do this often, my men patted me on the chest, my next month sales must do how much, and then to the next month did not finish, did not seem to have nothing, and then he again next month to pat the chest, such a trick is equal to the following cheat above, and above a gun and cheat below, the team atmosphere is very bad, No combat.

After I talked to Liu, I decided to do so. Branch to the above reported sales, I told them, you can report less, but the newspaper will do. After this atmosphere is formed, the company is very steadfast in this respect.

Two key points in health care

The giant is our company's font size, must have been in use. Gold, Platinum in fact this product line, products I love to take this name, this is because I think the name is very good to remember. I give the product name, is the best to let ordinary people speak frequently when the word. Those abstruse words can't be remembered. So the first time to do the product made brain gold, so it is a starting point. The back of the old like to lean up.

In fact, the key to do health care two points, first, he is not really effective in theory. 2nd, his effect, the consumer itself can feel, if you can feel, he will pass through the way of Word-of-mouth to you spread out. In fact, health products to really make money, rely on advertising is not to make money, because the cost of advertising is too expensive. Real money to expand consumers can not rely on advertising. Advertising can only play the role of a primer.

I think the investment opportunity, may not need to insist (company) debt rate is zero, can be appropriate to have some debt, but as long as the proportion does not get too high is OK.

Do what you love to do

After quitting (from the company), I do what I like best. In fact, this is a very important thing, is that our company each developed a game, I will play in the player's point of view, and then to make comments. So if you encounter a very fun game, I play very happy, but also for the company to make contributions, can find the modified method, working life are one, really very happy.

Online games This piece, the project also does not let me participate in the research and development. Because a project, if you also go to say that he also went to say, will be specific responsible for the development of the people at a loss, so be sure to give the developer authorization. In research and development, specific to a project should be how to develop, this does not exist leadership and being led by the relationship, everyone is equal.

Now is to see things are very light a feeling, that is, "God Horse is a cloud", indeed with the young time is not the same. When I was young, especially before wrestling, I was totally two people.

At that time I seemed to care about everything, want everything, and finally nothing. Now look at the light a little, in fact, very good, and very happy, the enterprise development is not necessarily slow, personal life is not necessarily better.

The two major qualities of the future entrepreneur

For entrepreneurs, I want to give them the most direct advice. Because I think these entrepreneurs are also very cute, I from the perspective of their responsibility, do not beat the bush, he loves not to listen to his business. From my point of view, it means the truest idea. If it is valuable, then do not pay too much attention to his feelings, as long as they are responsible for the line, so I may be guided by this guide.

The future entrepreneur, the most important quality, I think he needs two: first is his personal understanding, no savvy words you should go to work, not necessarily to do an entrepreneur, savvy may be born of a large component. To be a savvy person to be the leader of an entrepreneur, and a second, he can be diligent and hardworking. That's two, one less. I don't think so. These two add up I think he succeeded half.