On the use of micro-blog to build strong marketing effect

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Hello everyone, I am Yu Xuxu, recently a period of time, whether QQ Group, forum or other communication platform, the most discussed is undoubtedly about Baidu K station things. Face Baidu wide range K Station, we need to calm down. In fact, SEO is just a means to promote, search engine promotion ≠ network promotion, except SEO, we still have many kinds of methods, today, Nanjing SEO Yu Xuxu and you share how to use micro bo to create a strong marketing effect.

Review recent year Weibo marketing success stories

By the end of 2011, China's micro-blog users reached 250 million, compared to the end of the last year, increased by 296%, netizens use rate of 48.7%. (another number is said to be 400 million)

The current situation of Weibo marketing

Past: Open a microblog, ignore, nowhere to advertise (2009-2010)

Status quo: Specialization, teamwork, departmental operation (2011)

Future: Fine management, strong stronger (2012-?)

The main problems of micro-blog marketing in Enterprises

① content overall planning into a mystery

② high quality vermicelli less precision is not high

③ High quality content cannot be spread in large area

④ Network channel Line offline

⑤ and target group interaction effect is poor

⑥ on online negative opinion

To sum up, put a lot of manpower and resources, the effect is far from expectations.

Three ways to promote Weibo

1, through the contents of the first powder after the promotion of sales

① mass propagation and arrival through giant powder Weibo

The propagation path of ② dandelion-type

2, through the interaction to do point-to-point free promotion

1) Search (objective: To find a real potential customer base)

Target a potential customer base with a (keyword) micro-search

--the more accurate the keyword the better

City with designated release time

--Further subdivision of search results

2) @ (objective: To inform users of the information accurately)

① Filter Users

Filter advertising users, corporate users, by category to collect accurate users, put into a summary of Excel management

② Summary Fans

According to the subject categories of fans, such as U.S. study fans, British study fans, French study fans ...

The advantage is that later promotion of the single item can be more detailed subdivision more accurate

3 Third party recommendation

Through the official micro, the trumpet to pass the information through @ Inform the accurate fan

Guide Letters Contact

Answer fan questions, show authority and professionalism

Summary: There are many ways to achieve the goal, all roads lead to Rome, the comprehensive use of a variety of marketing tools for enterprises to bring benefits is the long-term plan.

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