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SNS, full name social Networking services, the social networking service, refers to the Internet application services designed to help people build social networks. People in SNS service platform, to know friends as the foundation, expand their contacts. Over the years, to MySpace, Facebook and so on behalf of the SNS website development is very swift and violent, a variety of applications make SNS site full of vitality, the number of SNS users also alarming rapid growth, making SNS become the current popular Internet applications.
The core value of SNS
The core of SNS service lies in the communication and feedback between friends, and users can make new friends and create a virtual community. Build such a community platform, can effectively enhance the user stickiness, and let users gradually indulge in such a community. The biggest value of SNS is the user group, the more users, the more valuable the platform. If users like this platform, there may be a variety of ways to invite more new users to join, forming a SNS development of a snowball-like cycle.
At present, China's SNS services in a large flood stage, in addition to a number of special SNS sites, almost all of the portals have increased SNS related columns, with some of the functions of SNS. However, in addition to the portal site, the eventual success of the SNS site may be very few, this is mainly because of the exclusive SNS, and are time-consuming, which also determines the majority of users focused on a friend more of a SNS, usually not at the same time more than two SNS.
Another reason why SNS is so hot is because the traditional IM (instant messaging) service providers do not pay too much attention to SNS, the energy spent on the above is not many, Tencent QQ, although has a wide range of friends user groups, but not very good use of these users, previously done a Tencent surging is very baffling, After the QQ alumni also adopted the principle of closeness, it looks as if Tencent does not want to develop users, it is not understand. If Tencent can qzone completely revision, become a general SNS service, then the low-end SNS website will disappear in a short time, most users will gather to Tencent's SNS website. For the company white-collar, MSN is a natural exchange platform, but also has a wide range of friends user groups, but the MSN SNS website is very simple, even some basic functions are not, this also gave a similar net such a white-collar SNS website a chance, let them quickly developed.
Domestic SNS website
Domestic current SNS Service site is very many, in addition to the SNS and industry-class SNS, the special SNS website competition is also very intense, among them more successful is happy net and so on.
Happy NET advantage is early start, positioning good, only for the company white-collar users, the target user group is very large, early accumulation of a large number of users, but also launched a network of hard disk, music storage, such as a batch of practical tools. The disadvantage is that the domain name is too long, the API platform is not open, if you can join opensocial is very good.
Poly Friend is the Chinese version of MySpace, however, it is confusing that I registered on the MySpace.com account can not be used on the Internet, which makes it impossible for others to find me through my main mail, so I am very confused. The biggest problem with the MySpace network is that there is no special feature, do not know what the site is for users.
Domestic and 5G users are most of the Internet industry practitioners, this is a small circle, no matter how toss, doomed will not have a large number of user groups.
51 The characteristics of the net is low-end (or vulgar), specifically for the low-end network netizens, on the recommendation of Non-mainstream beauty, advertising a lot, and Qzone have a fight, but not all people online is to see beauty and advertising.
The net is a product of thousands of oak, the interface almost completely copied Facebook, especially in profile display and Facebook almost identical, but also support opensocial. To be fair, this platform is really good, but unfortunately, I am not a student, why should I register in the school?
5460 has been doing the earliest alumni network, I used to find most of the alumni there, originally a very promising site, but then 5460 began to be keen to send spam, and do not protect the privacy of users, most of the data source of the search engine has been 5460, The user's privacy has been sold for money, who will be on your web?
Facebook as the mainstream of SNS in the United States also launched the Chinese version, but in China is also a small circle of Internet practitioners, there are few Chinese games, but the utility is very rich, I have a lot of friends on Facebook, many are foreign friends, from a certain point of view, Facebook is a link between East and west.
The impact of SNS on blog
The rise of micro-blogging and SNS, for the previous boom of the blog brought about by the impact is huge, in a sense, the decline of the blog and SNS and micro-blog has some relationship. The emergence of micro-blogging makes the cost of updating the article greatly reduced, arbitrary writing will not increase the cost of writing, a word can be updated. SNS strengthens the contacts and exchanges between friends, and through the way of entertainment and relaxation of users, to "play" the form to enhance the viscosity between users, so that writing and updates have become very easy.
SNS and micro-blog can make people relaxed and happy, SNS in China has not found value before, game entertainment is the main value of SNS, through a similar fun farm such as simple and interesting social games, you can not understand the computer workers attracted to the office, which has great value. When users indulge in SNS social games, naturally there is no time to update the blog.
The core of the blog is the communication between the author and the reader, but this communication is obviously not as effective and easy as SNS, which is a reason for the gradual decline of the blog.