On the value embodiment and necessity of website revision

This article by My network collection and collation of income, which added their own to the site revision of some of the views and methods, if you have any other good ideas welcome and I discuss!

One: The main changes in the site revision of what content?

After the first generation of Web site construction to the main aesthetic design thinking and the second generation of website construction to user experience the main design thinking. have been unable to adapt to the new site of the Big Bang era! How to highlight in many websites has become the key to the enterprise electronic warfare, from the past to the user-oriented search engine. We call this design thinking: The third generation of design thinking. Web site design of the third generation of design thinking for the guidance of the main changes to the content:

Feature upgrades

Search engines rarely patronize the site, most of which are simple, information-poor web sites. In order to make browsing users and network management easy to operate, as well as search engines to be better included in the site to add some relatively urgent function is extremely important.

Restructuring

Many sites are actually just web site construction companies in order to deceive the company to build a cheat on the naked eye of the drawings, there is no structural. So, to want your site to have a good search and ranking, the structure of the site can not be ignored.

Establish navigation

Navigation is not just for browsing users to see, but also for the search robot to see, we must let the search engine know that we want it to update frequently what kind of page, want to let him recommend what kind of information. But China's web site, almost 95%, has no navigation.

Data optimization

We see the site is actually the source code to parse out. The source code too long will not only affect the opening speed of the site, will also affect the ranking included. In particular, in order to figure out the use of JS code to create a visual effect, the search engine is very disgusted.

Second: Why should the website be revised?

1, although the website is professional, beautiful, but no traffic.

What is the crux of creating many "vase"-type enterprise websites? Web Teaching Network, on the one hand, because the value of the site is lack of rational, comprehensive understanding; do not know that the enterprise site to play its role is based on the flow. On the other side, most enterprise managers have limited knowledge of network marketing, which makes it difficult to improve the professional level of the website, which seriously limits the value of the Enterprise website.

2, the site visits a large amount, but the customer conversion rate is too low.

For an enterprise/company website, the website itself design is not professional, not beautiful, user experience is not good, even if invested heavily to do a website to promote often is also very little, so the scientific way in addition to the necessary marketing promotion, the site to do professional, provide user experience will be more important, This is why more and more enterprises are willing to spend heavily on the renewal of the website, improve the user experience, improve customer conversion rate reasons.

Third: What is the process of website revision?

Web-page Teaching network to the website that the work flow is as follows:

1, the user needs to understand

Communicate with customers to understand the purpose of customer construction. and in-depth analysis of the customer's industry, including industry characteristics, customer characteristics, customer needs, user experience.

2. Evaluation of the original website

The original site for the overall diagnosis, analysis, and summary of existing problems, a brief formulation of the "Diagnostic Analysis Report", the implementation of the website revision plan.

3, the establishment of effective Web site revision plan

According to the user website project time schedule request, we will develop the effective website revision plan.

4, the implementation of the website revision

Website revision implementation process, we should do a good job of the original site data backup, migration and recovery work to ensure the continuity of the site operation.