On the "viscosity" of the users of the forum

Source: Internet
Author: User
Keywords Blog analysis

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Although with the current blog, microblogging and so on the development of network communication tools, the current forum on the heat than before, has cooled, but in fact, the forum in the network still occupy a relatively heavy position. Network Forum, since the date of its emergence, has been widely supported by netizens, in the forum, we can express their views freely, greatly facilitated the vast number of users of interactive communication and communication. For online practitioners, there are many people who choose a forum for entrepreneurship. By creating a unique theme for its own forum and strong popularity, created a lot by netizens love and users of the success of the forum site, such as the high visibility of the Tianya, the West Shrine Alley, mop and so on, in addition to these comprehensive forums, but also the birth of a number of specific themes focused on the well-known forums, such as Webmaster Home Forum, Webmaster Forum and so on.

Website forum is good, because the site in the forum to create a fair competition free speech atmosphere, because the characteristics of the forum is so, so, the importance of users for the forum is self-evident. Then for the Forum site operators, how to attract with more long-term active users, that is, how to increase the stickiness of the forum users, become the forum site management of the most important. Down, we will be on the Forum users sticky problem, how to enhance the network forum users sticky, how to reduce the user flow to discuss the loss, hoping to give the vast number of BBS webmaster to help. To sum up, a good forum requires at least the following characteristics. Equity, security, freedom, interaction, motivation and service. Below, we'll start with a detailed discussion of these points.

Fairness refers to whether tennis has put all the users in a fair system. The so-called fair system here does not mean that all are treated equally, given the same authority and provide the same service function. More means that we need to establish a reasonable and fair membership management quality, "warrior", "rookie" such words should be no stranger, that in such an environment, itself we have in mind the qualifications and so on the system of attention. So, in order to be fair, to establish a scientific management upgrade system, so that in the forum seniority, contribution, more important users to give a greater number of permissions, so that each user would like to get a higher level, so as to increase the user's access rate, that is, viscosity. Therefore, the Network forum, is a lot of the community, fair, is his existence of a basic point.

In the forum, we speak freely, of course, before becoming a user, we need to register, in the registration we need to fill out a number of personal data, in the forum, various managers have different permissions, people can see these personal data. Then the site itself has not strictly for users to keep these personal data, it becomes very important. If there is a leak, then everyone's trust to you will be greatly reduced, and no redemption, so security for the forum is even for the entire Internet industry is critical.

Above all is the forum operation of some of the most basic requirements, without these two points, perhaps your forum can not survive at all. The next thing that's going on is deciding whether your forum will stand out. The first is freedom, and we all say that the features of the Forum are just as attractive and free to talk with everyone. If this is not possible, it can be very much affected. For example, a forum because users need to speak for a long time to audit become unpopular, eventually decline. But all freedom is relative, as a business forum site, will naturally require a certain regulation of the system and management of the entire forum, so that the forum can be healthy and stable development, so, how to ensure the reasonable development of the forum under the premise of giving users enough freedom, so that the forum into a heated discussion, atmosphere active environment , so it's important for users to focus on.

We have also been in the Peggotty forum is to let people speak freely, free discussion of the place, therefore, the forum can generate enough interaction will determine the direction of the Network forum. This includes several aspects that can operate. On the one hand, using current hotspot events, so that the collision of different viewpoints between users, the point of view collision is always the focus of attention; On the other hand, the site itself can create a collision of views of the opportunity, when necessary, there are forum groups to initiate some of the discussion of the focus of the topic, resulting in the enthusiastic participation of netizens; , we can also make the interaction between the Forum members as enthusiastic as possible by organizing the online or offline activities of the Forum users. In short, whether a forum has enough interaction is the key to its success, otherwise it became a group blog, completely lost the unique charm of the forum.

If we can do the above points, then our forum must have been kept in a better position, here if we are through some active incentive behavior, will make our users have a more enthusiastic desire to participate. For example, we can hold some participation online, voting or lottery activities, appropriate to reward participants with prizes; On the other hand, when we set up the website forum member hierarchy, we usually take the way of integral, if we can use these points reasonably, when the points to a certain degree, we can exchange gifts and so on. Such incentives are unlikely to make a forum from death to life, but it is possible to make a forum from warm to more enthusiastic, which is a catalyst for the development of the Forum.

In addition, since the forum is a website active management of a network name interactive communication platform, then the site managers in which there is undoubtedly a dual identity, on the one hand, is the entire forum manager, making the forum according to the normal operation of the rules, on the other hand, is also the entire Forum service staff, because, users are the source of the site's survival. Therefore, how to invest in improving the service of the website, it determines your users to the forum satisfaction and sustainability. Some small problems will make a big decision on whether the user is satisfied with our service. For example, our management team has not timely replies, even for some good posts, the necessary rewards; For some of the customer feedback our customer service has no time to deal with, even when the user complained about how we handle the attitude. Flow, popularity these are the basis for the survival of the forum, so we must have enough sense of service. The above simple introduction of the forum in the promotion of user viscosity is a variety of factors to consider. If we are able to start from these six points, using different means to make users satisfied, then this will inevitably bring us a considerable number of sticky netizens, bringing the forum satisfied with the flow. This article originates from www.airline-db.com Domestic aviation stationmaster, starting A5, reprint please keep author link, thank you.

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