On the way to raise the domestic board games

Introduction: Board Board Group is not small, but the past investment costs, immature market models, rampant piracy and other issues, so that many people deterred. The possibility of board games has also brought hope to the board. The recent Internet thinking with the trend of the sweep and into all walks of life, has become a focus of attention. As the product of the Internet thinking in the financial industry, the public has also attracted much attention. The constant meaning of retrogression, the combination of traditional enterprises and public financing, the traditional industry internet will be the future trend. Public fund-raising is to raise funds for start-up projects. After the public to enter China, the rapid development in the Internet financial sector, large to industry financing, small to entertainment consumption, can be achieved through the public, which also makes the board board of public to become possible! Board game market Status 2007 board games officially introduced to China, green environmental protection, the advantages of fun, won the majority of players love, after two years of development , the board game industry has produced enormous economic benefits, board games and board shops have been the first to spread to the North, the board board of Games Designers, Board board instructors have emerged, board games Network Media, Board board of the emergence of the spring, even the game of PC version of the game and the mobile phone application also has a According to the information, in Shanghai as an example, from 2007 to 2010, the number of Shanghai board games shops from the original 10 to 1500, the number of Chinese game board players more than 2,000,000, and continue to increase. Single section of the popular board game sales of more than 1 million sets, turnover of more than 40 million yuan, the national player more than 1 million. But it didn't last long, since 2011-2012, Shanghai's board of games stores only 150 left or so, and continued to reduce the original board board developers from the original not less than 30, to now less than 10. What is the problem with these data changes? Starting from 2012, whether it is the start of the game board developers, or the game shop in the downstream of the game, there are a series of problems in the development or management, serious impact on the sustainable development of the game industry, in the future, board games can only survive in the market, And what is the cause of this situation? The reason to explore the popularity of smartphones in China, change the lives of people, but also make the domestic hand tour has also undergone tremendous changes, and quickly nurtured tens of thousands of players, but also make the hand tour industry thriving. By contrast, the board has lost its business. With the popularity of smartphones in the 2012, the diversification of entertainment, the impact of hand travel, the number of Chinese game board players declining, business contraction, but also make the original "small public" board board industry, in addition, the board game industry in the domestic late start, business for the pursuit of benefits, the "kill" type of games to support the market, Lead to domestic games with a serious homogeneity, quality and diversity, hindered the Board board industry Diversified Development. On the other hand, high design costs, lack of original content, rampant piracy, online and peripheral development of low profit is also a game in the market gap between the survival of one of the reasons. A complete industrial chain needs to be refined. Board board industry Development End immature, channel multi-level salesThe sale, the layer divides the profit, lacks the complete price policy, the line on-line service does not support, the free network edition hits the downstream game shop development, the industrial media development insufficiency and so on, finally causes the industry division of labor refinement not to be clear manifests. Foreign board games to raise the public through the Internet to publish fund-raising projects and raise funds to change the traditional way of financing, so that everyone can raise funds for the project through the public, but also opened the board board of the public to raise the road. Kickstarter as the originator of the public, board games also naturally become one of the contents, and the origin of board games abroad than at home earlier, the development of more mature, this is destined to Foreign Board board of the public to raise the road than the domestic flat. At first, the Kickstarter launched the Board of board games, mainly professional board game company, and then continued to have amateur Board board designers to join, a growing number of board board projects on the site. such as the auction type "New Amsterdam", science Fiction, "Escape: Fight For Freedom" (escape:fighting for Freedom), explore the class "Heritage Expedition: a Jungle Adventure Game" (Relic expedition:a Jungle Adventure Game, a strategic "Boulder Man Mystery" (Golem Arcana), raised 1836447 dollars at an alarming rate. The domestic board of Games to the public to raise the pattern to China, the first domestic public to raise the site-the first time to roll, popular project "Big Fish", "100,000 cold jokes" is to raise money to millions of start-up funds. Since then, including the public network, chasing dream nets, cool look nets, feel, everyone cast, angel sinks and other similar sites have been set up, but also attracted a lot of attention, and involved in the board board of the main content of a roll call time and cool looking net. At present, there are more than 20 board games in the roll call, including the "Long Bao", "Kung Fu", "language of the Mind", "the kitchen of the objects" and other original game board has been successfully and completed the pre-sale. And the initiators of these projects mainly to the studio, professional design team-oriented, whether in illustrations, project packaging, or from the introduction of the game are very well grasped. In contrast, the cool Hope Online Board Board of the project amount is not high, but the content is relatively rich, involving original board games, set card cards, card illustrations, board game parties, most of the projects are from the hands of university students, including the University of popular game Design Works "Fight Wizard", "Deal", "the nations" and so on in the cool looking net debut, The "Soul" of the gem is successful and completes the pre-sale. In addition, the cool Hope network for the more humane, but also set up a board game tutor area, to facilitate the exchange of games interested people. At home, the board is not small, there are outstanding independent Board Board designers, Board, and their works, often because of the lack of professional production capacity, distribution channels are shelved. In the past, the issue of board board is faced with the problems of large investment cost, immature market model and rampant piracy, which makes them lookDeterred。 With the growing awareness of the public in China, more traditional industries and the public to connect to the Internet, which gives the vast number of board games people hope. As a new foreign thing, opportunity and challenge are all accompanied by the difficulties. Compared to foreign countries, the domestic public-funded projects in quality, innovation, team level or technical differences, but also because of the lack of public development needs of the cultural environment, legal environment, etc., which makes the public in China many times will not acclimatized. and board board in China started late, industry development immature, the audience is small, this also doomed its in the domestic board game public to raise the road is more difficult. Where is the road to board board games? Back to the problem, the weak domestic board game environment, leading to the domestic board board of the public to raise the road difficult. As a result, there are many phenomena such as small quantity, poor quality and few products in the board game of the domestic public-raised website. Where is the road to the domestic board game? As a board game enthusiast, I will discuss it with you. The use of foreign public-funded platform. The project landing Foreign public financing platform may bring more fund-raising amount, obtains the foreign media the attention, after all, the foreign board game Environment, the public raise environment is more mature. For example, the Shenzhen team ufactory a robot project designed to raise 140,000 of dollars through foreign-funded platforms. Although for many of the domestic board game Designers, Board board companies in foreign countries to launch a public platform to raise a large number of difficulties, but the courage to try or have the opportunity to Kickstarter, Indiegogo, or even attract foreign investment attention, and domestic board games need such an attempt. Board games need to be popular. What is the popularity of board games in China? To achieve a popular board game, whether it is in the rules of play, the difficulty of teaching, or in the rhythm of the game, the price of the pro-civil policy. For example "Tycoon", "UNO", "Who is Undercover", won the majority of players love. Counter-view collection, war Board desktop games, by the complexity of the game, teaching difficult, long game, the threshold of high restrictions, making its circle in China difficult to expand. In addition, board board as a slow hot product is different from the electronic games such as fast sales, users pay more attention to product quality and experience. Integrate industry resources. After the success of the board, the next step is product volume production, and then to market. As a result of the limited sales channels, many project sponsors to the product to Taobao for sale, and so have a certain sales, the product is also "conscientious" pirated sales, so that the public raised products fell into the pirate ditch. Therefore, the Board of board games need to unite entrepreneurial community, the public platform, manufacturers, channels, sales platform, such as forming an industrial alliance, to build an open product platform. Prior to that, Jingdong Mall and roll-call cooperation, is a good attempt. Maintain interaction with the user. In the past, the preparation time of Board board design works was short and the time of launch was fast, which led to many immature products in the market. In the final analysis, because of the past board board industry information, user information asymmetry, so that the vast number of users have notApproach to participate in, the public to solve this problem is the site. To do products by Internet, the biggest test is Word-of-mouth, and Word-of-mouth from fans. Make use of the comment function of the platform, in the project initiation, raise, after the success three stages, all must ensure the user information unimpeded, completes with the user the interaction. The project after the success of the interactive work is very important, the current cool Hope Network and roll-call time are in kind return to the donor, and many of the platform are missing a logistics tracking system, after the success of the project, many users will be concerned about the progress of the project, the return of the logistics situation, But many project sponsors often overlook this stage of interaction. This will lead to the user's message generated fault, the long-term development of adverse products, only interaction, so that users participate in a wide range of products and users close together, in order to better market forecasts of products. In particular, "small public" label board game Industry, in the public, more need to do with the user interaction. In the wave of Internet thinking, the Internet needs to explore and the development of traditional industries space, traditional industries need to seek cooperation with the Internet opportunities, only change to better survive, unchanged at any time by subversion, the financial industry is an example. Board games and the docking of the public, the Board for the board to inject new blood, so that the vast number of board board designers have the opportunity to dream, so that everything is possible. As a board game enthusiast, I sincerely hope that the Board of the Board has a broad future, which also requires the vast number of board board practitioners, enthusiasts, board players efforts.