On the website operation of Mushroom Street of female shopping website

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Referring to the domestic female shopping community, it is easy to think of Mushroom street and beautiful said hot. Some people say that the micro-blogging achievements of the two sites, but also some people say that the innovative marketing model opened the market, especially the beautiful said and Mushroom Street microblogging marketing, many people follow, and many analysts take to do case study seriously. About the two micro-blog marketing analysis, the internet has been too many people have studied, the niche is not this oneself, it is said that a Mushroom Street website operation strategy and ideas.

Careful socialization analysis

Mushroom Street CEO Chen the Mushroom Street for the 18-Year-old to 28-year-old female Shopping-guide website, for this group of fashion consumers to recommend and share relevant content. So, this can be seen as a SNS community, a social platform. The so-called social meaning is more, we generally divided into three levels, first social, second community, the third is called socialization.

Perhaps these three concepts are more abstract, take the Mushroom Street consumer group For example, Mushroom Street has a recommendation and collection functions, two girlfriends a recommendation B This dress is very good-looking, B said it is very good-looking, but will not go to buy, because will hit the shirt, so this recommendation does not work, this is social; girl a post, Girl B and C reprint , and then more people reprint, and attracted hundreds of people to see the post, this is the community; Girl a saw a dress feel good, click Like collection, this data on the Mushroom Street site staff is very important, through the daily collection of customers like, and each user like the weight of different, Predicting which products will become popular in the next few months will have sales, which is the most critical factor in improving conversion rates, which is socialization.

Unique User Experience

Mushroom Street's founding team are mostly Taobao origin, for the site's consumer group insights and research is very unique. It is easy to compare beauty said that in the site, Mushroom Street user stickiness and weekly average visits are better than beautiful said, so in the market share of Mushroom Street accounted for 79% of the proportion (according to the relevant data). Mushroom Street for the user's research is deep, so the site in the design, especially the content of the original operation. In the domestic first waterfall flow picture wall, the first reverse group buying mode, in the user experience is very worth learning.

The most understanding of women's data analysis research

The so-called a recruit fresh, eat the day. Through the detailed analysis of the user, Mushroom Street is the most understanding of female consumers shopping site. According to the user analysis of Mushroom Street, 18-28-year-old Female consumers choose the determinants of products according to the important degree: First is the style, the second is the price, the third is the quality and service, the fourth is the brand. This is different from the previous traditional marketing or many electric operators.

Accurate advertising recommendations

Also from the style, Mushroom Street to provide the same paragraph, according to some resources, the same paragraph to do the merger, and then the product classification, display, so that consumers can compare, and quickly help consumers find their own heart needs.

The recognition of product after sale

A girl bought a dress or shoes, and so on, may show in the website, seek psychological recognition, let everyone feel that they bought the right, buy clothes have vision, the more people agree with the more easily satisfied with the sense of vanity. Now the whole social network development is more and more extensive, if you do some social marketing, do not ignore the psychological needs of this aspect, shopping from the selection to buy the final display is a very complete psychological process.

Let authority and mainstream service

As a female consumer, fashion, trend is always the mainstream, but how to dress collocation may be most consumers do not understand. Mushroom Street introduced a number of stars, fashion bloggers, network reds These fashion mainstream people, through the technical means of very fine categories, and then in each match with the corresponding label, plus a detailed description.

Complete Sales Process

From locating users to the design and content organization of the site, from the user purchase to the sale of clothing with the entire process, from consumer analysis to business advertising, Mushroom Street has a relatively complete flow and system, detailed data analysis and research, so that the mushroom street on the user's behavior and psychological analysis of the thorough, Create a social networking site with high viscosity and high conversion rates.

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