On this "dot", let the website "character Gold"

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

It is not too much to say that advertising is a science and an art. However, whether the advertising is effective, there are often disputes between advertisers and advertising agencies. Advertisers are not willing to spend money customers did not come in, so "according to the actual effect of advertising to pay" The voice has not interrupted. This call was most evident in the initial stage of Internet advertising in 1999, because the network was the first mass media to directly monitor the behavior of consumer advertising. Network advertising salesman is very hard, must convince The advertiser according to the banner advertisement is displayed the number of times (impression) billing, but not the ad was clicked (click) the number of times. Over the years, Internet banner ads clicked below 0.1%.

Search keyword AD Mode open

Network banner Ads Low point selection rate only indicates that in the era of information explosion, consumers of the message of the fatigue, is not divided into media. Just because the network can be directly to the click Data statistics, so it looks more shocking. In difficult times, however, advertising will find its way out. By the search engine high-speed development of the key words ads, because it is in line with the needs of consumers and significant results, this kind of effect-priced (every click on an advertisement to pay a one-time money) mode, large by advertisers welcome.

According to the latest published report, the network advertising market compared to the same period last year 26% growth, and keyword advertising revenue accounted for the overall market 40%. Obviously, advertisers pay for this model. In fact, as early as a few years ago, keyword advertising has accounted for the entire network advertising market revenue of 40%, while the traditional banner ads remain unchanged in 20%. Although the overall revenue growth of network advertising, but the proportion of the overall market revenue of various types, seems to have gradually fixed phenomenon.

Advertising ideas with nowhere to fall

The people who bought the keyword ads are very clear, search engine in order to take into account the user's search accuracy, the description of the keyword advertising requirements must be tiled directly, not exaggerated rendering. For example, in the advertisement write "National biggest hardware product website" Such wording, unless there is a fair unit to prove that you are the largest in the country, otherwise it is not allowed. The "Cheapest hardware product" is the same.

Keyword ads can be said to be the most frugal form of advertising. Pay attention to the copy on the ad, only the remaining "the company offers a variety of digital cameras and maintenance services" and "a Car Owners Club website to provide all kinds of travel information" and so the lack of enthusiastic description. Or just like spot, in order to use the least words to express the most information, appear "hardware, machinery, electrical industry business-to-business website, members, advertising" such a crowded and insipid advertising expression.

This way has accounted for the network advertising market 60%, advertising creative nowhere to corner, then, the relevant creative copy personnel can go to jump?

Advertising should not be more than money games

If you want to buy a "digital camera" keyword, you must bid on the word. The price is the amount you have to pay for every time a user clicks on an ad. Want to buy this word of a lot of vendors, how to determine the order of advertising is displayed? The highest bidder is in the front row.

This causes everyone to rob the front of the grand pomp, some key words even hit a click Advertiser will have to pay a few yuan RMB level. However, advertising should not be more than the game to see who more money, not to mention, this kind of advertising benefits brought about by a huge advertising investment after the allocation, the average effect is not necessarily a satisfactory.

In fact, some smart advertisers know how to avoid the high cost of grabbing popular keywords, and more advertisers are starting to adjust the direction of capital, mining more effective new advertising products.

Advertisers, websites and netizens win together

So, is there a better way to change the status of keyword ads? To make it more popular?

It is gratifying to note that at present, a new trigger-type inner text ads will rise in 2007 in the entire Internet, it is undoubtedly in the keyword ads on the basis of a major progress. This is a mouse trigger keyword to trigger the rich media effect of the form of advertising, based on the real-time analysis of the Web page in the text technology will be specific keywords automatically labeled, and match the appropriate advertising content. When the reader browses the webpage, moves the mouse to the keyword, the advertisement displays automatically, accurately will the advertisement, the content, the consumer perfectly unifies, the user may also direct hits the advertisement, the first time links to the corresponding website. The keyword ads can be posted on tens of thousands of websites, and service providers will provide all kinds of affiliate sites as base stations.

Netizens spend most of their time reading news articles. These articles are the most advantageous advertising placement, will not hinder users to read the offensive, but in time to seize the eyes of consumers the most focused place. This advertising effect is what advertisers want to see, and the clear mode of Pay-per-click ensures the clarity of advertising.

This kind of advertisement needs a lot of websites as the alliance, which is the profit point for the site? Technically, the trigger-text ads in all pages are loaded after the completion of the display, will not slow down the site speed, and the appropriate trigger ads to join, can make the content of the site article more substantial. This makes each article in the Web page contains unlimited business opportunities, through the article keyword, advertising coverage will be unlimited growth, the site can guarantee the speed of the premise, without bothering to maintain, it can be easily profitable.

With the spread of advertising, it also attracted netizens disgust, but this trigger-type advertising on the one hand can effectively stimulate the consumer's purchase awareness, on the other hand, the user's network experience, become a big bright spot.

At present, several network companies have begun to develop and formally launch this product. Professional commitment to provide SMEs with network marketing services, New Interactive International company has also been engaged in this emerging industry, and officially launched the "Dotmore ads" products. The company senior told the author that the choice of this product is also a fancy to its broad prospects, such ads are displayed or clicked, the enterprise to pay the corresponding advertising costs, investment and release freely, very suitable for enterprises, especially small and medium enterprises to carry out "brand marketing", "Product release", "Activity trailer" and other related advertising campaigns.

    in the spread of advertising today, the text of advertising in this way will advertisers, media, the audience three perfect integration, open up a new advertising resources space. Its appearance, will make the website each word can bring infinite business opportunities, this is also not a kind of "gold".