On two factors influencing local Weibo development: domain name and message location

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Two factors are seriously constraining the development of local microblogs:

One is the domain name;

One is the message positioning (in fact, is the microblogging profit problem);

First, the domain name:

Local micro bo use what domain name has been bothering everyone, for example, you want to build a Tianjin Weibo, you may choose the following domain name form:

1, tianjinweibo.com (i.e. place name +weibo form)

2, weitianjin.com (ie wei+ domain name form)

3, vtianjin.com (i.e. v place name form)

4, 022weibo.com (that is, area code +weibo form)

Do you see the problem? 1th, the domain name is too long, Tianjin is only 12, if it is Guangzhou? Guangzhouweibo is 14-bit, long enough to bear; the 2nd, the domain name is also very long, and you use Wei words also take V, Otherwise, if your weitianjin.com station is bigger, others may immediately come out with a vtianjin.com; the 3rd and 2nd are the same; the 4th, the number + phonetic combination of the domain name in the input will be a little inconvenience, especially with mobile phone online, need to switch, some trouble;

So, we have to ask, is there any better than these microblogging domain name? The answer is to replace the Weibo into 58, Tianjin Micro-blog We use 02258.COM, Chongqing Weibo we use 02358.COM. Why replace Weibo with 58? Because: First, 58 of the pronunciation and Weibo most like (5 of the pronunciation of the first letter is W, and Wei The first letter, 8 of the pronunciation of the first letter is B and Bo the first letter). Second, 58 in the eyes of the Chinese are auspicious numbers; third, with the city code to match, combined into a pure digital domain name, whether on the PC or on the phone input is very convenient (in the near future, mobile internet users will be expected to surpass the PC, so we have to consider the mobile phone on the convenient use of the domain name). In the domain name circle has been circulating a word called number will speak, it used in micro-blog has been the best interpretation!

In addition, some people also mentioned that the use of 02258 or 58022? is the website called Tianjin Weibo or is it called Micro Bo Tianjin? The answer is obvious, we can refer to the local newspaper (microblogging is the news network, is the media), such as the Tianjin Daily, Chongqing Daily, Yangcheng Evening News (forgot to say, 58 can also be transliteration into the "evening paper" or "micro-newspaper", have not heard of the daily newspaper Tianjin, the daily Chongqing, the evening newspaper Yangcheng? So we have to call the Tianjin Weibo to use 02258.com!

The second factor restricting the development of local microblogs is the message positioning of microblogs (Weibo is not a communication network but a message network, and useful messages are valuable).

Anything that is out of the rigid needs of the masses will not last long, and any news that is not a rigid demand of the masses will not go too far. What is rigid demand? Clothing, food, housing, line, work, study! Now the local micro-blog to make to learn people portal microblogging, what the message has, what message does not filter not to do positioning, the message is empty and miscellaneous, let a person at a loss. So what's the advantage of your microblog? Can you compete with the portal Weibo?

Since it is the local micro-blog, it is necessary to place a rigid demand for information positioning, so that local people can obtain valuable information for him!

For example, I want to buy clothes these days, then I open Weibo (here refers to the local microblogging inside a sub Bo or call a column, it's like a piece of paper in a newspaper that's going to get instant receipt of which businesses near me are selling clothes on sale, and what are the new styles, I am concerned about the business or the clothes have who evaluation, evaluation of how.

Like I want to eat hot pot today, then I go to the local micro-blog about eating in the microblogging column, I can instantly search the nearby several hot pot shop today's special menu is what, what is the latest activities and so on, if I focus on a hot pot shop, it released any information will be uploaded to my phone;

For example, I am looking for a job, then I go to the local micro-blog to find work in the microblogging section, I can instantly search the local units, factories, business recruitment information, if I focus on a unit, then it released any recruitment information will be uploaded to my phone;

These localized microblogging "columns" are positioned in a variety of rigid needs, will attract local people to enter a large number, once you think the news is valuable, the user will be willing to pay for the information, such as the purchase of clothing this section, each user first free trial 2 months, 2 months after the start of 1 yuan/month fee, As long as your information is useful and can bring convenience and benefits to users, this information can be sold for money. Each column development 10,000 users per month each column can receive 10,000 yuan, 10 columns is 100,000 yuan. And these valuable information is entirely published by the Merchant (to do business Certification Plus V is a revenue).

My friends have always thought that micro-blog (or micro-newspaper) as long as the good can be replaced by traditional newspapers! because:

The news in the newspaper is in fact already old news, its message is instantaneous;

There are only words and pictures in the newspaper, but people are used to listening to the video.

There were several pages in the newspaper, and I was only interested in one of the pages.

The information in the newspaper can only be seen, not interactive, what other people think I do not know;

The information in the newspaper can not be stored, can not be forwarded, passed;

On Weibo, none of this is a problem! Since newspapers can sell money, Weibo will certainly be able to sell money!

As traditional letters are replaced by e-mail, regardless of the media industry is not recognized, the newspaper is fading out of people's view, the previous work on the subway on the people are reading newspapers, now there? All change to see mobile phone Weibo!

In the near future, a group of traditional newspaper media, will try to transform to do micro-blog (micro-report).