On two kinds of operation modes of tutor website

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"Education and training industry is one of the most sunrise industries in the 21st century" point of view, has become more and more people's consensus. Do education products have both social benefits and economic benefits, such a good thing everyone wants a piece. To tutor the website for example, the domestic tutor website from the country to the place, countless, today I Qingshenjianfei tried the two models with you to discuss the operation of the tutor website.

Running a Web site costs and pay, if not based on the interest we must demand some return, this involves how to operate, the author believes that the two operating mode of tutoring Web site: One is pure line operation; Another is the line, offline together, to the main line.

First analyze the second in chronological order, in which case, the site is only a supplementary promotional tool, more rely on offline entity operations: Office space, teacher recruitment, Flyer poster publicity, telemarketing and so on. First of all, the advantages of this model: Fast brand effect, high income. To the author of the management of the TIANFU Tutor Network for example, the line more publicity Tianfu tutor This brand, in addition we carry out the entire tracking service, quality services to make users more comfortable with this brand. Line operation when the channels for a lot of charges, we used to charge items including teacher certification fees, parents service fees, class fee Commission, a single business down, we can get a lot of profits. We have even relied on brands to organize training courses, and we have gained some benefits. Disadvantages of this model: high fixed cost. Office hardware costs, human resource costs, and promotional costs are all places to spend money.

As the author is in the university students, considering for more college students to save costs and the team's working time is limited, after a year of operation we move to the first mode. Online operation requires that we have Internet office conditions, so the advantages of this model is: cost savings, fast and convenient. First of all, we save a lot of costs, we need to pay the site construction, promotion and customer service costs, followed by complete online communication to provide real-time information updates, to facilitate the exchange of teachers and parents. Shortcomings are also exposed: The brand formation of slow, income plummeted. In this mode, our workload is reduced, but it causes users to blur the brand, and there is no reason to charge users more money, can only say that barely maintain the operation of the site.

The author provides the above two kinds of models for everyone's reference, do not do the tradeoff between the two modes of analysis, because each has its own characteristics, everyone's point of view is not the same. But the author insists on one point: the education website should guide actively, is advantageous to the social development. For example, the family education industry Security risk control, website operators as a third party has the obligation to try to verify the authenticity of information, making money is trivial, not for a little "benefit" and lost the "letter" is the event. I believe that the real pay will be rewarded.

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