On values judging your user base

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Where is the market? What is the location of your product? This is what the world's marketing gurus often say. China has 1.4 billion of the population, there is no shortage of market, at the same time, China after 30 years of reform and opening-up, economic, industrial production capacity of the rapid development, there is no shortage of products. Inflation is serious, market competition is abnormal, what is missing? Perhaps many people agree that we lack innovation, but innovation is not a threshold that any business or individual can cross.

From product development to end consumer use, the original enterprise is not to consider their own product users are satisfied, is usually the enterprise according to their own orders, or distribution channel feedback to obtain product information. Therefore, leads to information asymmetry, the enterprise does not know is the product question, or the market question.

With the development of Internet technology, enterprises learn information can be multi-channel, multiple data analysis. Fast interaction with the user to understand the most basic needs, direct face-to-face communication bridge, grasp the market's primary intelligence information for the enterprise management and product innovation provides the best solution.

The development of the times, but also constantly changing the value of each individual shopping and values between the standard, there are many years ago the basic sense of satisfaction, to today's spiritual service outside the demand, therefore, also in the promotion of a core competitiveness of enterprises to consider. If we shop just to get an item that is completely against the consumer vision of a new generation, buy a dress that is not simply to solve the basic element of dress, but a very valuable personal aesthetic.

What is the market for the product? We have a superficial analysis from three aspects.

I. Meeting user values.

A product to meet the user's values is very easy things, as the saying goes, each of the vegetables radish strokes. So, because it is easy to meet, the product life cycle is not very long. It would be very satisfying to buy a mobile phone decades ago.

Love, can almost do, the user needs what, the market can give satisfaction. In fact, the general human sensibility in the choice of basic needs, not exaggerating the nature of the product on the basis, are inclined to the popular and practical products, of course, also with the user's own ability to consume a certain relationship.

Second, the promotion of user values.

With the economic boom, consumer demand for shopping has changed dramatically. From the original satisfaction to the addiction, began to extend the demand outside the product, our wear is not simply wear, but will focus on the choice of brands to enhance their image value. Our lives will not be four walls, tile-covered bamboo can shelter a stereo building, but will choose the luxurious atmosphere, enjoy their favorite style. Even if the user's needs, but also stay in the basic needs level, through product quality promotion, stimulate users to release higher values, to achieve product satisfaction to users.

Third, the transformation of user values.

Product competition beyond its own trajectory, it is easy to lead to the decline of the industry. All say that the same price than quality, the same quality than services, the same can do a good job, your comparability is where? Apple, millet show you, their core is to transform your shopping habits, is to let you no longer big uncle, you love how to! through a product to maximize the interests of users, not afraid of you do not have to fear you do not compare. (Wen Fuzhou starting line e-Commerce Co., Ltd. Liu Chiliang)

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