On video marketing in car rental industry

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Video Marketing is a long history, from TV ads to network video are video marketing, the simplest form is to video as the carrier of advertising, such ads through the form of direct video screen to promote the enterprise's products or services, there is a class of video advertising is through creative interesting video content to reach the purpose of the spread of the brand, So today we're going to talk about how the car rental industry is doing a better job of video marketing.

First: How to make video marketing advertisement in car rental industry

Video Marketing is the biggest goal is the widest range of dissemination, think about this year's most popular song is what? Jiangnan style, a lot of network video into the Jiangnan style to promote the form, the effect is very good, so we car rental industry video advertising production, It should be done with local news, to see what major events or news are happening locally, and to achieve better communication by incorporating the news into the video.

For instance, at the 08 Olympics, the Olympic Games launched 5 Fuwa, Fuwa vivid and lovely image, very attractive eyeball is one of the most popular one of the events, and Mengniu Enterprise is very good use of this, then launched the Mengniu milk image, through the milk and the perfect combination of Fuwa, In the transmission of the spirit of the Olympic Games also spread the Mengniu brand, this is the hottest event with the current combination of a successful marketing, Mengniu then launched a variety of network video fully achieved the purpose of disseminating image.

So for many local industries in the car rental industry, if no professional video production team How to produce a scalable video marketing advertising? Here I have three suggestions.

Through a number of popular songs, or movies, TV dramas in the classic clips, and then we will be the classic part of the interception to make a small video, and name it, and then add our car rental company's web site or advertising, so that has a good publicity role.

B. You can use the experience of a car rental company to specialize in a video lecture on vehicle knowledge, while at the end advertise your company name or Web site.

C. The network is the world of resources, everyone will like resources, such as talking about a variety of sound resources or video resources to integrate, through the sound will shadow this software to their watermark, this is a good video marketing carrier.

Second: How the car rental industry video Marketing in the local promotion

When we produced one or more video, the rest of the work is to promote, because our industry is the car rental industry, and the traditional car rental industry customers are the main target of local customers, so we should first consider local promotion, such promotion is the most effective, Here are some of the promotional strategies that I have used.

Local major forums released reprint to promote, at the same time every day on each forum posted on their own posts to the top stickers, so that the post brush to the first page, so that many local users to see this video, while the title of the video must attract people's attention.

B. Buy local Forum ads, each of the one or two-line cities will have a lot of local forums, can buy some of their top posts to promote their promotional videos, generally buy one months of time most often the forum's local users can be covered.

Third: Car rental industry video network Promotion

For the car rental industry Network Video Marketing This is actually very simple, these two promotional objects will be targeted to the entire Internet users, compared to the second promotion of the Third kind of video to promote the accuracy of the technique will be reduced a lot, but also to shape our corporate image of a good way, First, depending on the type of video you upload to the appropriate forum or website, such video transmission rate will be higher. Then go to our domestic major video sites upload their own video, for example, Youku, potatoes, six rooms, Sina, QQ, and so on, these video platform users are very large, choose a good title and then upload, at the same time you can share the video QQ group sharing, Mass, So as long as the video content is interesting, it will soon spread.

Finally, we conclude that video marketing, like other marketing tools, not one or two video can be successful, it is best to make a series of video, because you can not guarantee that you do every creative video is widely disseminated, and we should first ensure that the promotion of the region's effectiveness, because the promotion of the region is the most direct to bring customers. Well, this article by Xian Rental Car Network http://www.xianzuqiche.com/(Xian car rental) Net original share, reprint please be sure to keep our website links, respect for our original success. PS: Even in China.