On Web SEO: Why the page title is so important

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Hello everyone, I do hot test network SEO two months, the effect has been very good, now the page title of the relevant SEO introduced to you! When a Web page is created, the page title is one of the most important attributes on the page. For some very competitive conditions, only a good page title can improve the page's ranking in search results.

Now let's take a look at the wrong page header example

1, "Examination, examination professional qualifications, Construction division, Teacher Qualification examination on the www.hot023.cn ..." This is definitely not the goal of the page title.

2, "Untitled information" This is definitely not the goal of the page title.

3, "Welcome to everyone like the hot test network to" This is definitely not the goal of the page title.

The goal of the page title is to give search engines and readers a brief description of what the page is about.

Example of the problem

1, the first to determine the page is about any specific topic (hint exam or what exam), but the title should not be a series of loose selection of a somewhat similar condition. You can pick any subject and focus on it, but not on all the terms of the subject range.

2. Many pages on the Web do not even have a name. Unless a browser is trying to search for a page title named "Untitled File", it is difficult to generate any traffic.

More than 20 million pages of "Untitled Files" were Yahoo! when searching. I wish they knew.

3. First, people may not know what Fred's shop is. Is Fred a hardware store? Is it a discount shoe store? It's a Viagra store (to match the pharmacy theme)? You don't know. Search engines do not know. Placing greetings or unnecessary information in those headings wastes the keyword density of the title. I always say, "Welcome to ... Cheap shop. " The only thing I do on Yahoo is search in their page titles:

A, welcome to (close to 30 million) to

b, (more than 15 million) home

C, Wecome or welcom each have thousands of results. Being misspelled is even a little competitive.

4, the title is a page title or the title of the material. The title is not a site title. If you're creating a brand, it's wise to place your site title on each page of your title. If people are really likely to look for your site name (like Nike, Pepsi, Cola), the addition of hundred pages itself is a basic unit of data, not a website!

Page title vs. click Ratio

Always determine a good page title can increase two to three times times the click Rate, you need to make sure that the title is completely suitable for people's consumption reading comprehension habits, and more than just a few keywords to write full. Of course there must be a key word for you, but make the title proactive.

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