On web site factors affecting user stickiness and countermeasures

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Any attention to users of the site will be concerned about an indicator, that is the stickiness of the site users. Viscosity from the statistical data can be measured by the site's PV and IP, the relationship between the higher the viscosity, then the site's PV:IP ratio will be correspondingly higher; In addition, the user's "average stay time" this indicator to measure and reference, in general, Sticky users spend an average of longer browsing time on the site, and the ability to create sticky websites with high quality content and design can quickly transform new visitors to loyal users, which will also improve access time for new visitors. User stickiness for the site "to retain users" and "cultivate users" is undoubtedly of great significance, today with you to explore those who affect the stickiness of the site users, as well as the webmaster to improve the stickiness can be taken to the response measures.

Many factors that affect the stickiness of website users:

Web site UI (user interface) design interface

In the webmaster Circle circulated a word is called: do stand as a person. This sentence not only said the webmaster to do the station like a man with principles and attitudes, it also means that the site itself is as interactive as a person with a face and body structure, and for the first time visitors to the site, the first impression is from the Web site's UI (user interface) design, interface, Design does not conform to the site theme positioning, can not reflect the professional standards of the site, can not be concise to give visitors a guide to the design will undoubtedly greatly reduce the site to visitors to the impression points, it will easily lead to the loss of users. Therefore, we should pay attention to the development of the site at the beginning of the focus on the integration of their own positioning and theme, design with distinctive characteristics, in line with user taste, with clear navigation, reasonable design of the column classification, and so on to enhance the friendship between the site and users, allowing users to quickly start operation, increase the recognition and love of the site, The stickiness of the user will then rise.

Second, the principle of high quality content adherence and publicity

The user's stickiness to the site is also largely determined by the quality of the content of the site itself. Only with a clear positioning, adhere to the quality of development routes to the site can be recognized by users, and this is to allow the site to retain users, so that users have "dependency" to enhance its sticky "killer." This requires the site in the initial positioning and the content of the gatekeeper will adhere to the "boutique principle", as far as possible to reduce the patchwork of low quality content, but mainly to high-quality, at least the higher quality of the content of the main, and to this as a feature, do a good job of publicity so that visitors to the site the first time to notice that the intention and principle of adherence, To its impact, and by virtue of high-quality content to enable new visitors to quickly recognize the site and then develop a sense of dependency, to achieve the purpose of promoting user stickiness.

Third, the channel smooth response to timely user interaction channels

The site behind its operators or management team, for the use of the site feelings and opinions, different users will come to different conclusions, is the so-called "people of the beholder." "No site will be able to get the hearts of all users, so when users have comments on the site, there are suggestions, the site needs to provide a quick find and immediately available feedback channels, through this channel with the site's management operators to achieve sincere interaction." Listen to the views of users can help the site to get useful suggestions for improvement, but also is the site to show their position and attitude in response to the interests of users, the user status of the supremacy of attitude signs, this approach and attitude to help win the user's goodwill and trust, intangible will affect the user's dependence on the site

Four, the rich website theme characteristic's online and the offline interactive activity

The relationship between the Web site and the user is not only the relationship between the service provider and the consumer, but also the relationship between the two should be more closely related, which can be used in the form of online activities and offline activities. Generally speaking, the forum site has the "innate advantage" in this aspect, can carry out various forms of online activities, from the discussion activities to the building to the T building, and so on, while the CMS class of information sites can use the message board, QQ group and other platforms to carry out online activities, and geographical conditions such as local or city site can also organize offline activities, Through online and offline activities can enhance the cohesion of the site for users, allowing users to create more goodwill and dependence on the site, and thus enhance its stickiness. This article by http://www.rtysla.com original first, reprint please retain the source.