On why to study key words

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First, to ensure that their own keywords someone search;

Some people take for granted into a certain industry, without industry analysis, competitor analysis rashly customized keywords. This often appears two kinds of results: one, the website keyword How all do not go up; second, the keyword has the very good rank, but does not have any traffic. So we should first study the key words when we get a website.

Second, reduce the difficulty of optimization;

For example, I now have a station in my hand, Baxter technology This station is to do IDC, but if you put the keyword positioning of the virtual host is very easy to appear above the first case, because the word competition is relatively high, if not have the strength of the company said it is difficult to sit up, so we may wish to consider the Shanxi virtual host , the word has a regional limit, it will be easier to do.

Find effective flow;

Often very high some people say my station ranking is very good, that is, no access traffic. Excuse me, have you studied your key words carefully? If you do the keyword "lawyer", how can you be sure that the client is looking for a lawyer or a lawyer exam qualification? Or do you want to see a lawyer's specific issues? But if you're a "Beijing lawyer," it's pretty obvious. If you do "Beijing criminal lawyer" then come to your site will be to a large extent to your customers, greatly improve the conversion rate.

Iv. Search diversity;

Search diversity This is easy to understand, which means that as a seoer you have to do not only to think from your own perspective, because SEO more attention is the user experience, so you should more from a user perspective to think, if you are the user, you want to search engines to find their own information, how you will find.

Find new ways.

Can be more through a number of keyword query tools, combined with user experience, better customization of some more consistent with user search habits of the keyword.