One Amoy line promotion shopping mall not buying

Although the proportion of the total retail sales of consumer goods in the net is less than 5%, the confrontation between online and offline channels is inevitably unfolding. It is understood that, because offline shopping malls do not buy, the largest shopping search site in Beijing, Shanghai, Hangzhou and other cities of the commercial district of the landing advertising plan for the time being put on hold. "This wave promotes our main function is the phone parity, may be stabbed to the bottom of the line of the market," a Amoy wireless related people said, "We would have prepared a large billboard, but the other party heard to do mobile parity, immediately rebuffed, but we have to ' fly to the sky ', use can not landing airship and balloons. "Mobile parity is one of the main functions of wireless Amoy, the function allows consumers to search the internet anytime, anywhere online price of the same item." As compared to traditional shopping malls have price advantages, this function on the offline shopping mall is a big stimulus. Mr. Wang from Beijing, 11 period of a fancy Sony 40-inch Full HD LCD TV, at that time the activity price of an electrical market for 4200 yuan. is about to pay, he sprang up with a mobile phone into a Amoy check the product online quotes, found as long as 3689 yuan, and door-to-door package installation, is also Bowser network and excellent network such a big website.　　Needless to think, he immediately went home to the internet to place orders. If the previous online purchase of the hot only to the bottom of the line business envy or slightly uncomfortable, the emergence of the mobile phone price, no doubt the war burned to the line under the eyes of the mall. In fact, traditional retailers are already feeling the pressure. Not long ago, Beijing Pacific Department Store News of the closure of the surplus branch, and the end result is that the company sadly withdrew from the Beijing market, five pine shops even closed before the Pacific Branch.　　In the vertical market, such as books, the offline bookstore has almost been defeated. "A Amoy network through technical means to help consumers get more commodity prices, services, evaluation information, so that it can be anywhere at any time than thousands of goods," a Amoy network operations director Light Snow said, "whether online or offline is so." "Many traditional businesses are actively trying to transform. 2010 Suning Easy to purchase (micro-BO) officially on line, Gome (micro-BO) electric propulsion business strategy, Wal-Mart into E-commerce, Yintai opened the official website mall and Taobao Mall (micro-bo) channels, especially Suning and Gome has made no small achievements. Traditional shopping malls to enter the network to buy sight, but also make the Internet shopping war constantly upgraded. No matter what channel, must keep up with the change of consumption form, only fully meet the needs of consumers to survive and develop. Share to: