One day, I went back to the hotel and turned on the TV.

Last night, talk about a day of class back to the hotel to open the TV, is putting the "strongest brain", just to the tea sister as the host of that link, I see very enjoy, it seems that she presided over also enjoy.

As a net red, tea sister red for so many years, there is no scandal scandals, but also from the Internet to the television, it is a goddess to the extreme, this is why?

Today I would like to talk about tea sister's money rules, a super net red brand semiotics.

Over the past few years, from the forum red up a lot of network reds, but these are mostly grass roots and exotic flowers, such as the Yufeng of the route of the wonderful, inspirational line of Sister Furong, Pure Angel sister, even including the recent super grassroots Pommeron, and finally became a meteor.

In fact, milk tea sister more exotic, she unexpectedly constantly upgrade, and constantly create new heights, not only beyond the network reds, even the PK pop star, in Baidu popular figures, she has recently been the top three.

Milk tea Sister Baidu Index, the daily search volume in about 45000, and a pure style of the star of the Week and winter Rain Baidu Index is only about 12000, Zhang Jing early Baidu index is more than 3,300.

Milk Tea Sister is the first network reds, and has achieved from the network star to the pop star leap.

What is milk tea sister's money rules?

In other words, a 21-year-old girl, what is the brand secret?

Netizens are very exotic, they say to become pure goddess must have several characteristics: first to skin white. The second is to laugh. Third, the eyebrows should be beautiful. Four, Element Yan, can even wear light-colored clothes.

But it's all superficial. The methodology of the golden wrong knife rule is to look under the iceberg, which only accounts for 4% of the iceberg, and 96% of the iceberg below.

The knife of human nature: Super Symbol

Milk tea sister's sustained burst of red, I think there is a keyword: super symbol. Unlike other Internet reds, the tea sister has become a super symbol.

What is a super symbol? Super symbol is a friend of mine Huanan put forward the brand concept, want to fight out in the Red Sea, to make their own brand into a symbol. For example, Nike is a large hook, Superman is a big S, McDonald's is a big M.

From the beginning, the milk tea sister is used as a symbol to elaborate packaging. Milk Tea sister's first important push is MOP's community operations manager, he found a lot of people on the mop with milk tea sister's photo replies. This is the tea sister Zetian most famous picture. In the photo, she wears a white shirt, holds the milk tea and smiles.

Communication requires a symbol first. As she was holding a cup of tea, the editor immediately decided to call her "milk tea Sister", also in line with her small fresh temperament.

The editor found a veteran user of mop and asked him to write a courtship letter. The old user newly registered id "pencil Bag Male", published the famous "elder brother scattered all the worldly possessions beg this female", the post posted the most famous hand holds the milk tea photo, and said she is "seemingly small Vivian pure female".

Milk Tea Sister This symbol suddenly detonated the entire network. In that period Weibo has not yet become a micro-letter has not appeared, the forum community is the most cattle media, milk tea sister only appeared in the virtual network, and only a photo, imagine the space is too large, everyone is guessing who she is.

But, tea sister fire after the life track more exotic.

She turned from a common symbol to a super symbol. Why?

I think there is a key brand cultivation, this is all the stars of the brand compulsory course, but also milk tea sister's brand semiotics real secret. That is: occasion.

Destructive knife: Occasion

Tea sister Why can second kill those internet reds, is because she is best at occasion.

First, occasion, is with the big brand together.

Milk Tea Sister This symbol on the surface is "pure", the key word behind is "white rich beauty", and she seems to be from birth to now are the life of Victory Group, and she is associated with all the top brands.

Look at the key words of milk tea sister: Nanjing Rich Women, Tsinghua University graduates, Columbia University exchange students, the Green Olympics Chief guide, Microsoft Intern, burning Brain host.

Read a prestigious school. Tea to read Middle School is Nanjing's best high School, the university is China's best university, to exchange to Columbia University, are top brands AH!!! Tea sister from Nanjing Foreign Language School to Tsinghua University students, from the country's first-level athletes to Columbia exchange students, is definitely the Chinese school queen in the "Huakui."

Go to famous companies. September 9, 2014, Zhang Ze days Micro Bo Sun out in Microsoft Internship Certificate, proof that "milk tea sister" in Microsoft Internship Time is from March 31, 2014 to September 9, she is in the Microsoft Bing Pesso Marketing Team Internship. Microsoft's Bing search China team released a smart chat robot, named "Microsoft Ice", Zetian as Microsoft's Bing Search Internship product manager appeared at the conference, Microsoft and milk tea sister each other fire.

Reject the guide. There are rumors, Zhang Yimou team had selected Zetian starred in "Hawthorn Tree Love" or "Jinling 13 chai", but she refused. And a lot of companies are looking for her to host and make films, and most of them refuse. This is the very right decision. Do not go to the child child star route, seemingly into the entertainment circle popular fast, but a enter unless red, otherwise it is worthless, it broke the ability to become a super brand symbol.

Go to literature. Tea sister does not take the entertainment route but take the stylistic route, but also is the international fan. For example, IOC president Rogge to Nanjing Foreign Language school visit, tea sister as a guide to Mr. Rogge to take the stage. For example, the National Youth Olympic Knowledge Grand Prix initiation ceremony held in the Nanjing Longjiang Stadium, launched the ceremony on the "holding hands, we meet the Green Olympics" as the theme of the performance of Tea sister as a guest host, but also as the Green Olympics Knowledge Grand Prix image ambassador, promotional film actress.

Second, occasion, deal with celebrity boyfriends, especially Liu.

Milk tea sister's 1th boyfriend Tauduping is a small celebrity. The 2nd boyfriend is the North Shadow Gaofu, reportedly also had and yang spread gossip. The 3rd Liang boyfriend, born in a family, Tsinghua University, is the famous scholar, is also known as a school of talent, it is said that many students know is the milk tea sister Liang, also often can see tea sister and Liang in the school library self-study.

It's more important to finish the uncle. I've always had a point of view, if you want a 20-year-old girl to grow up fast, you need to find 1 30-year-old boyfriend, quickly put you up to the height of 30 years old, tea sister more extreme, 1 20-Year-old girl to find 1-year-old boyfriend, suddenly pulled up to the height of 40 years, let me praise, Grow a step in place.

In 2013, milk tea sister to the United States Barnard's Women's College Exchange study, made a lot of friends, of course, including the Columbia University to study the CEO Liu. January 2014, tea sister in micro Bo send a message praised Tung, "last semester was fortunate and to Columbia Big study CEO Dong Elder brother Exchange." Kind and humble, steady and persistent, love life. ”

February, Baidu Bar to expose the tea sister and a few friends of the photo, including East elder brother, to April their age difference 19 years old love was media exposure, the end of July, South all entertainment burst material milk tea sister Zetian and Liu have lived together.

For a time, milk tea sister and East elder brother Love Eye countless, this year they boarded the financial version of the entertainment version of the countless headlines, two people bask in love, the move is said to have saved at least over billion advertising costs. But after 2015 years, there's been a breakup. First Liu deleted the love of the beginning of the declaration "Little Day is I have seen the most simple kind of people" this micro-blog, while, tea sister has emptied the individual's all micro-blog, of course, there are 30 million of rumors of breakup fees and so on.

Liu, Milk tea breakup incident has been frequently on the headlines, I am more concerned about this incident behind the psychological changes in netizens.

In the past, the netizen to milk tea sister is Envy envy hate, want to know, milk tea sister wear clothes, wear jewelry often be grilled out, and even the same money will be launched Taobao.

Milk Tea Sister + Liu, tea sister has been from a network reds, upgraded to star-grade reds. A netizen said: "I was very envious of her, and now I even envy her courage are not, the difference is too big."

Some people say: "Put away envy envy, far appreciate." ”

Now, milk tea sister joined the "strongest brain", micro-bo signature changed to "Burning brain host." Tea sister, Liu after the breakup, the biggest benefit is "the strongest brain", Baidu index from the past very low, to the present 650,000.

This is the milk tea sister's luck, but also her misfortune.

On the surface, this is a growth history of Internet reds. In the "Money rule" perspective, this is a general symbol, to a history of the promotion of the super symbol.

Hope tea sister's brand money rules, useful to you!