One-fifth of consumers use mobile phones to book travel products online

Absrtact: According to the latest report of Mintel Mintel, a professional market research consultancy, about 70% of Chinese consumers have booked their travel products online, and nearly one-fifth (19%) of consumers have used mobile phone subscriptions. With the popularity of the internet, smartphones and mobile applications

According to a new report by Mintel Mintel, a professional market research consultancy, about 70% of Chinese consumers have booked their travel products online, while nearly one-fifth (19%) of consumers are using mobile phone subscriptions. With the popularity of the Internet, the rise of smartphone and mobile application usage, the first three travel service products booked by mobile terminals are train/car tickets (33%), accommodation (31%) and air tickets (30%). Overall, compared to group travel package products (14%), people buy individual travel products (20%) by mobile terminals.

Mintel found that people in advance booking time shortened, many (94%) domestic tourists in the 1 months before departure to complete the reservation. The maximum number of respondents who booked 2-3 weeks in advance (45%). In general, people will book overseas travel in advance, the most respondents 1 months before departure (36%). Depending on the length of the overseas holidays, about one-fifth (22%) of consumers are booked up to 2-6 months in advance.

"More and more tourists prefer to plan and book holidays in a more efficient and fast way, thanks to a variety of booking and planning channels, coupled with growing online travel spending by young consumers, advances in smartphone technology have greatly facilitated the development of travel applications such as online payment systems, online travel agencies and hotel and flight mobile applications, Make Travel holiday reservation service usage rate is increasing. This is convenient for visitors to complete the booking at the last minute, can travel at any time, the time required for holiday booking is naturally shortened. Mintel analyst Min points out.

According to statistics, in the 2008-2013-year period, China's domestic visitors to 13.7% annual compound growth rate of 3.26 billion people, 2014 is expected to increase by 11.3%, and reached 3.63 billion, to 2015 forecast of nearly 4 billion people. As far as outbound travel is concerned, in the 2008-2013-year period, China's outbound travellers have risen to 98 million per cent of the annual compound growth rate of 16.5%, with an estimated growth of 18.1% to 116 million in 2014, and a forecast of 136 million passengers by 2015.

According to Mintel's study, about 60% (63%) of respondents carried out self-help tours within 1-3 days 4 days or more of the domestic self-help tour is only 35%, compared with outbound travel, more than 4 days of outbound and group tour (28%) is a common type of tourism, followed by 4 days above the self-help tour (19%). Consumers prefer outbound shopping trips (40%) and outbound Island Vacations (38%), compared to domestic shopping (28%) or Domestic island tourism (20%), which accounts for almost double, but about 40% of consumers said they had not travelled abroad in the past 12 months.

In addition, women have a stronger demand for personalized customized travel products. Mintel research shows that 28% of holidaymakers and their travel companions are responsible for the planning and booking of domestic tourism, when traveling abroad, the proportion rises to 39%, and women are more likely than men (91% to 87%) to believe that the right to a free choice is important for a pleasant trip (if you are free to schedule a trip, Flexible schedule).