One months after the launch, Instagram said the effect of the advertising business was satisfactory

Photo-sharing service Instagram The first attempt to push advertising content to users since November 1, a practice that has been questioned by some. However, according to the Instagram test found that the effect of advertising business is quite good. Instagram selected four brands of advertising programs as analysis samples, of which two were clothing brands Levi ' s and ice cream brand Ben & Jerry's. The overall evaluation was based on the effectiveness of branding, so it also adopted traditional standards such as arrival rate (REACH), Ad impressions (ad recall), and brand awareness (awareness), rather than social factors such as comments, ratings, and fans. Levi ' s reporting point here, Ben & Jerry's report dot here. From the analysis of these samples, almost all of them have achieved positive results, for example, "to promote the average low advertising exposure can achieve higher promotional results" and "compared with the control group in the impression of advertising has a 32-point increase in incremental" and so on. Instagram said it would continue to optimize advertising products and continue to publish case studies. In addition, they have again stressed that they will work with vendors to provide quality advertising content for the sake of the user experience.